석사학위논문 Study on Customer Satisfaction of Online Shopping in Uzbekistan

III. Methodology

1. 
   Sample design
   

The main purpose of this section is to provide an outline of the research methods used and procedures employed to collect and analyze data. A questionnaire survey was used to collect empirical data among online shoppers who have long time shopping experience or without any experience, in Uzbekistan. All questions are made based on the pervious literature and study and also included marketing questions. In general, the questionnaire divided into two main sections. (1) Demographic questions and (2) questions belong to online shopping experience. In the demographics’ part include questions such as your gender, age, education level, occupation, income (yearly), current location and online usage per day. In online shopping experience part consists of a few variable questions. A total of 6 questions related to Product quality and delivery speed and a total of 8 questions examine e-Payment, website design and security, a total of 6 questions related to Perceived usefulness and perceived ease of use and a total of 5 questions determine customer satisfaction and trust, e-WOM and consumer loyalty includes total 6 questions. All the tested questions were followed by 5point Likert Scale (from 1 strongly disagree to 5 strongly agree) regulations.

2.