02. Meaning and Definition of e-commerce 03. Types of e-commerce

According to P.T. Joseph :
"E-Commerce comprises core business processes of buying and selling, goods, services and information over the internet".



According to Kalakota and Whinston :
"Electronic Commerce can be defined from following four perspectives :



1) Communications Perspective : 
Electronic commerce is the delivery of information, products/services, or payments via telephone lines, computer networks, or any other means.



2) Business Process Perspective : 
Electronic commerce is the application of technology toward the automation of business transactions and workflows.



3) Service Perspective : 
Electronic commerce is a tool that addresses the desire of firms, consumers, and management to cut service costs while improving the quality of goods and increasing the speed of service delivery.



4) Online Perspective :
Electronic commerce provides the capability of buying and selling products and information on the Internet and other online services."
Important Topics in Marketing Management :

• 
  LOGISTICS | IMPORTANCE & COMPONENTS
  
• 
  MODES OF TRANSPORTATION
  
• 
  WHAT IS NEW PRODUCT DEVELOPMENT ?
  
• 
  PROCESS OF MARKETING MANAGEMENT 
  

Types of E-Commerce :

Much of the world's business today is carried out over digital networks that connect people and companies. Several types of e-commerce models are in use today. The major online marketing domains are given below :
1) B2C (Business to Consumer) : 
In B2C model of e-commerce, businesses sell products and services to individual consumers directly. All the products and services are offered online through electronic channels in e-commerce which supplements the traditional commerce. Internet acts as an electronic channel.