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Winter 2013/14
www.psam.uk.com
£25 per issue/quarter, £100pa
Showcase issue  
– the best of 2013’s  
projects and innovations
Sochi’s theatre of ice and snow
A year to remember  
for Wembley Stadium
w
w
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.psam.uk
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Win
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North America
 suppl
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The BOX Seat new online ‘Configurator’.
Configure your seats instantly and receive 
pricing, specifications, images & cad.
The perfect resource for architects, 
specifiers and venue owners.
Try it out now at www.theboxseat.co/configurator
‘The BOX Seat’ and ‘Box Seat’ are 
registered trade marks.  The BOX Seat is 
subject to multiple global design and 
patent registrations.
   
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131201 New Configurator.pdf   29/11/2013   14:25:09

www.psam.uk.com
CONTENTS
Cover: Sochi's new theatre of ice and snow
Image courtesy: Populous
FEATURES in this issue
TOP TEN COUNTDOWN
10
Our top ten of most eagerly awaited stadiums.
TECHNOLOGY PICKS
26
When there are so many emerging technologies being marketed 
to venues, what should be on venues’ priority lists?
A YEAR TO REMEMBER
52
Roger Maslin, MD of WNSL, highlights a remarkable year for 
Wembley Stadium and explains how the venue deploys facilities 
and staff to help implement the vision of various event owners.
LOCAL SUPPORT, 
136
GLOBAL SUCCESS 
The Rugby League World Cup held recently in the UK and 
France highlights the progression of the sport and its 
stadium infrastructure.
showcase
ARCHITECTURE
the ashes – a tale of 
30
TWO countries
SPORT CITIES
34
AT POPULOUS – WE LIKE
36
a challenge!
Construction & Engineering
EFFICIENT AT THINKING
40
EFFICIENTly
re-ENGINEERing energy
42
OF THE MOMENT
46
CUSTOMISED CABLES
50
CONTENTS
The BOX Seat new online ‘Configurator’.
Configure your seats instantly and receive 
pricing, specifications, images & cad.
The perfect resource for architects, 
specifiers and venue owners.
Try it out now at www.theboxseat.co/configurator
‘The BOX Seat’ and ‘Box Seat’ are 
registered trade marks.  The BOX Seat is 
subject to multiple global design and 
patent registrations.
   
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131201 New Configurator.pdf   29/11/2013   14:25:09
52

PANSTADIA & ARENA MANAGEMENT WINTER 2013/14
CONTENTS
4
Welcome
6
UKVMA
22
DIMITRI HUYGEN
28
SOCCEREX
135
interview: andrew amery
138
FACILITY WATCH
Facility Watch stadiums
12
Facility Watch ARENAS
24
advertisers’ index/next issue
139
food & beverage 
FLAVOUR KNOWS NO BOUNDS
56
lighting
INFINITY OF LIGHT
58
management
ESSMA AT WORK
62
A BLUEPRINT FOR SUCCESSFUL
66
STADIUM DEVELOPMENT
FROM BIG TO SMALL: WHY SIZE
70
no longer matters
play
SELECTING YOUR NEXT
74
BASKETBALL FLOOR
TOP TRACKS PLAYING
79
IN SOUTH AMERICA
GLOBAL SUCCESS
82
PIONEERS OF SPORTS
86
SURFACES 
RETURN ON INVESTMENT
88
safety & security
CLEARER, SAFER VISION
90
BUILT-IN SECURITY
92
SEATING
TAKING THE INITIATIVE
94
DISTINCTIVE QUALITIES
98
COMFORT IS KING
102
STEELDECK AT GLASGOW’S
106
new sse hydro arena
OUT WITH THE OLD, IN WITH
110
THE NEW
sound systems
ANZ STADIUM: LISTENING TO A
114
VISION OF THE FUTURE
THE OLYMPIC SPIRIT
118
AUDIO EXCELLENCE
122
technology
MULTIMEDIA CHANGES
126
THE GAME
VENUE
SPORTS HUB REACHES OUT
130
56

FISHT OLYMPIC STADIUM
SOCHI 2014
World leaders in Olympic stadia design

PANSTADIA & ARENA MANAGEMENT WINTER 2013/14
WELCOME
  
6
www.psam.uk.com
Submissions: The Editor welcomes articles for possible publication in PanStadia & Arena Management. Email a 
synopsis of your proposal to the Editor who will contact you after consideration. No responsibility can be taken 
for any unsolicited manuscripts. The information contained in this magazine has been obtained from sources 
which the proprietors believe to have been correctly reproduced, but they cannot accept legal liability for any 
error in it, however caused. All material copyright Alad Ltd unless otherwise stated. No part of this publication 
may be reproduced in any form whatsoever without the prior written authorisation of the publishers.
in association with
PanStadia & Arena Management is 
published quarterly by Alad Ltd and 
distributed in the USA by Asendia, 
17B South Middlesex Avenue, Monroe 
NJ 08831 and additional mailing 
offices. Periodicals postage paid at 
New Brunswick, NJ.
US Postmaster: send address changes 
to PanStadia & Arena Management, 
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Kent TN13 3QQ, UK 
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Allied member
Welcome
T
he most important stadium development body in the world is 
arguably the National Football League (NFL) in the USA. It grants up 
to $200 million for stadium projects, which encourages teams and cities 
to be positive with their stadium plans. Just take a look in this issue’s 
North America supplement to get an idea of its effect. Elite sports 
leagues, existing and about to be formed, should consider adopting this 
model. The investment is in the league’s infrastructure, in its ability to 
draw crowds, to earn matchday revenue and generate the excitement 
that broadcasters crave. In other words, the investment is in the league’s 
commercial success..
Thanks for your suggestions for our 10 most eagerly awaited stadiums. 
We included some, but not all, of your suggestions. Looking ahead to 
2014, I’d welcome your article ideas and your venue news, including staff 
appointments and awards received, for our weekly Digest newsletter. 
Sign up at www.psam.uk.com/contact or use the QR code on the left-
hand side of this page if you aren’t already receiving this. Are you 
working on a great new venue project which is opening in 2014 or 2015 
and you’d like us to publish a venue profile? My email is below and I look 
forward to hearing from you.
We hope you enjoy this Winter edition – our Showcase Special. We wish 
you a happy new year and look forward to keeping you up to date with 
sport architecture and venue development and exploitation. Look out for 
the Spring issue in March 2014.
KEEP IN TOUCH
Join the PSAM 
LinkedIn group
Follow us on Twitter 
@panstadiaarena
At PanStadia & Arena 
Management Facebook page
Mark Webb 
Editor 
PanStadia & Arena Management Magazine
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www.saevents.uk.com

Mott MacDonald
Delivering successful venues
We’ve been making our mark on international sports for 
seven decades with roles on some of the world’s most 
spectacular stadia and leisure facilities.
Our international expertise and technical skills cover  
every aspect of sports facility development, from feasibility 
studies, master planning, finance and transport planning  
to engineering, project management, operation and  
maintenance. 
We also provide specialist knowledge in overlay design, 
reuse and adaption of existing venues, temporary and  
permanent venues, legacy planning and sustainability,  
contributing to long-term success.
Wembley Stadium, UK
Soccer City/FNB Stadium, South 
Africa
 
    
SPORT@MOTTMAC.COM
 
WWW.BUILDINGS.MOTTMAC.COM
Adelaide 
Oval, 
Australia
 
Every young footballer wants to play at Wembley. 
For me, it’s the ultimate stadium. 
David Beckham
© Copyright Nigel Young/Foster + Partners
PanStadiaArenaAdvert.indd   1
28/11/2013   17:15:55

Stadia & Arena 
Asia Pacific
Singapore Sports Hub
24-26 September 2014
NEW VENUES FOR 
INCREASINGLY IMPORTANT 
EMERGING ECONOMIES
Following the staging of high-profile sports  
events such as the Olympic Games, Asian Games, 
World Cups and Winter Olympics in the Asia 
Pacific region – the inaugural Stadia & Arena 
Asia Pacific event will be held in Singapore from 
24 to 26 September 2014 at Singapore Sports Hub. 
The economically buoyant Asia Pacific region is heavily 
recruiting some of the world’s greatest architects, 
construction companies, event and venue management 
organisations to work with them on new build, 
refurbishment and business model overhaul projects.
Hosted by Stadia & Arena series of events and organised 
by local event partner, MP Singapore Pte Ltd, the event 
will look at venue design and construction, coupled with 
facility management and revenue maximisation.
The Stadia & Arena Events team will focus on bringing 
international consultants, suppliers and revenue centric 
organisations together with the regional clients that 
MP Singapore Pte Ltd have existing experience of 
providing services and projects to and for.
MP Singapore is part of the MP International (MPI) group 
who are part of the Pico group. MPI is headquartered 
in Singapore with offices across Asia and Europe. Their 
milestone projects include APEC Leaders Week 2009, 
117th International Olympic Council Session, ITMA ASIA 
+ CITME 2008, 2010 and 2012 in Shanghai, and ITMA 2011 
in Barcelona, Spain, and ITMA 2015 in Milan. 
This is an event that no company in the multipurpose 
venue industry who is looking to do business in South 
East Asia can afford not to be interested in.
When Stadia & Arena Asia Pacific 2014 
opens, the Singapore Sports Hub will 
be the newest and most impressive 
facility in South East Asia. 
Image credit: Singapore Sports Hub

Find out more about  
Stadia & Arena Asia Pacific 2014
 
at
www.saevents.uk.com
email paul@aladltd.co.uk or  
call Paul Thornhill on +44 (0)1732 459683

PANSTADIA & ARENA MANAGEMENT WINTER 2013/14
10
Top
 
10
 
countdown
We asked readers of our weekly newsletter to suggest which stadiums should be 
in our top ten of most eagerly awaited stadiums. Some have made it into our list; 
one or two haven’t. Here’s our final countdown...
Baylor stadium, Waco, 
Texas, USA
Currently being built 
by Austin-Flintco for 
Baylor University, this 
stadium represents a 
new breed of on-campus 
college stadiums that 
have premium seating 
such as Founders Suites, 
Premium Suites and Loge Boxes as 
revenue drivers to join the incredibly 
generous donations from alumni. 
The 45,000 capacity (expandable to 
55,000) looks good value at $250 
million. Aims of architect Populous 
include encouraging development 
along the waterfront and opening up 
the stadium to downtown Waco.
Daytona 
International 
Speedway,  
Florida, USA
The project, dubbed DAYTONA 
Rising: Reimagining an American 
Icon, aims to create a stadium 
atmosphere in a grandstand nearly 
a mile long and 120 feet tall. The 
vision for the DIS redevelopment 
emphasises ‘a complete street-
to-seat fan experience’. Architect 
ROSSETTI began working with the 
owner through extensive visioning 
workshops to determine new 
design themes, programming of the 
grandstand and master planning of 
the site. The central neighbourhood, 
the World Center of Racing, will 
celebrate the history of Daytona 
International Speedway.
AFL Stadium, Perth, Western  
Australia, Australia
Perth’s early emphasis on the fan experience makes 
this one to watch. Extensive consultation with a range 
of user groups has taken place over the past year, 
ensuring their collective needs and aspirations were 
considered as part of the tender documentation. The 
rest of the world may not know much about the main 
tenant team and Australian Rules Football but this 
will be the largest piece of sporting infrastructure 
ever delivered in Western Australia, supporting a growing population and 
accommodating the needs of AFL, soccer, cricket, rugby league and union plus 
entertainment activities. Plans also include connecting the Perth Stadium and 
Sports Precinct, which is on the banks of the Swan River, to the nearby city.
Vodaphone  
Arena, Istanbul, 
TURKEY
Inonu stadium, home of 
Besiktas football club, 
has perhaps the most 
iconic position in Istanbul, just up 
from the Dolmabahce Palace by the 
Bosphorus. Now it’s a demolition 
site, soon turning into a building site 
with Vodaphone graphics on the 
security fencing. A beautiful stadium 
integrated into this tourist spot 
will be a wonderful place to watch 
football or concerts.
Levi’s Stadium, Santa 
Clara, California, USA
This project is a case study 
in commercial exploitation, 
sponsorship and technology and 
anticipated for its financial and 
operational performance as much as 
its architectural qualities – see the 
article on Levi’s Stadium in the North 
American supplement in this issue.
Zenit Stadium, St Petersburg, Russia
Do the backers of this stadium feel anticipation or anxiety? The design is by 
renowned architect Kisho Kurokawa (now deceased), one of the founders of the 
Metabolist Movement. The project has been in the ground for a few years and has 
suffered setbacks such as allegations of financial mismanagement, 
political intervention and a retendering of the construction contract, 
successfully reacquired by Transstroy. Despite 
these problems, this multipurpose stadium 
promises to open up St Petersburg as the most 
eastern city on European concert tours of 
major artists. Its sliding roof and sliding pitch 
put it in the ‘huge arena’ class of Dusseldorf 
and Gelsenkirchen, so expect opening games 
of World Ice Hockey Championships, Elton John 
plays to 77,000 and a Champions League final. 
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www.psam.uk.com
11
Tokyo Olympic Stadium, Tokyo, Japan
When a city wins the right to host the Olympic and Paralympic Games, 
expectations go up and the Tokyo main stadium is no different. The design 
that won the design competition (pictured) was from Zaha Hadid Architects 
(London Olympic Aquatic Centre) and the typically curvaceous form is 
immediately eye-catching. Since Tokyo won the bid, various stakeholders 
have been discussing the exact specifications, with an emphasis on keeping 
costs in check and providing a sustainable facility.
At a minimum, the stadium needs to host athletics, 
opening and closing ceremonies and rugby (World Cup 
final 2019). Zaha Hadid’s design allows for use as a 
concert venue as well as for sport.
Vikings Stadium, 
Minneapolis, 
Minnesota, USA
Grande 
Stade,  
Lyon, France
This stadium, now just an oval hole 
in the ground – the ceremonial first 
stone was laid on 12 November 
– needs to be more than just the 
stadium for soccer club Olympique 
Lyonnais. The project moves the 
stadium to an out of town location, 
with a new local transport hub, as 
a driver of regeneration. Architect 
Populous has created spaces in and 
around the stadium for community 
and informal leisure use. There 
is also the promise of an energy 
positive building from photovoltaics 
in the roof. Will the stadium prove a 
long-term success for the citizens 
of Lyon and not just a stunner during 
EURO 2016? 
FEATURE
TEN MOST 
EAGERLY 
AWAITED 
STADIUMS
Singapore National 
Stadium, 
Singapore 
Sports Hub, 
Singapore
Just a few months from opening, the 
Hub has the highest profile of all ten, 
simply because its first great events 
are now just around the corner. Will 
the ‘whole’ of the multi-sport and 
entertainment site be greater than 
the sum of its many parts? How will 
the National Stadium perform? The 
moving roof is part of the climate 
control that is designed to make 
spectating and playing a pleasant 
experience. The moving seating tiers 
enable multi-sport use, including 
cricket. Imagine an Indian Premier 
League game in such a stadium and 
the atmosphere it will create.
The biggest glass roof in the world 
already sets this building apart 
and gets people talking about the 
incredible external views that fans 
will experience sitting up in the huge 
stands – the feeling of being ‘outside, 
inside’. Shirtsleeves in mid-winter in 
Minnesota? The questions begin: what 
about the energy bills, how will they 
clean all that glass, what about snow 
accumulation? The answers are all 
on paper but part of the fascination 
of this project is to see how the 
designers will turn vision into reality.
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12
PANSTADIA & ARENA MANAGEMENT WINTER 2013/14
. Singapore Sports 
Hub
Stadiums
ASIA & AUSTRALASIA
AUSTRALIA
Adelaide Oval
Upgrade to Adelaide Oval, with history which dates 
back to the 1870s, for cricket and soccer. Owner: 
South Australian Cricket Association (Chief Executive 
Mike Deare). Developer: Adelaide Oval Stadium 
Management Authority and the Department of 
Transport, Energy and Infrastructure. Barbeque 
terraces, 2,000+ dining spaces, hospitality suites, 
open boxes, bars and food courts. On the south side 
of the river a plaza will be created for community 
events and functions. Corporate: 3,200. Parking: 
3,800. Green: LEED certification. Design and project 
manager: Mott MacDonald (David Johnson). Architect: 
Cox Architecture. Engineering: Arup. Construction: 
Baulderstone (Lend Lease).
Capacity
50,000 (32,000)
Cost
A$535m
Completion
2014
Adelaide Soccer Stadium
Five-year plan for soccer stadium for Adelaide United 
(Chairman Dario Fontanarosa). Team also talking to Oval. 
Capacity
45,000
Cost
A$475m
Ballarat, Victoria: Eureka Stadium
Long-term plan to upgrade to hold AFL games of north 
Melbourne club. City funding being considered and a 
precinct approach with basketball and netball integrated.
Capacity
15,000
Cost
$50m
Brookvale, NSW: Brookvale Oval
Purpose-built grandstand, concessions, corporate 
hospitality for home of NRL team Manly Sea Eagles.
Capacity
4,350
Cost
A$10m
Cairns: Rectangular Stadium
Study commissioned from Coffey Sport and Leisure. 
Owner: Cairns Regional Council.
Capacity
20,000
Cost
A$66m
Canberra Stadium 
Crumbling home of the ACT Brumbies and Canberra 
Raiders. Maintenance costs of A$2m per annum. 
Naming rights in prospect and then new undercover 
multi-purpose stadium in Civic for Raiders, Brumbies, 
soccer, concerts, conferences, netball and basketball. 
Expandable to 45,000 for any future World Cup bid.
Capacity
25,000-35,000
Completion
2020
Fremantle Oval Precinct
Development to maximise community use and commercial 
exploitation for Fremantle Football Club, South Fremantle 
Football Club, the Western Australian Department of 
Sport and Recreation and the AFL. Masterplan: Coffey 
Commercial Advisory, Cox Architects, WT Partnership.
Melbourne Cricket Ground
Redevelopment of the AFL Members Reserve in the 
Great Southern Stand. Finance: AS$30m (Victorian 
government). Part of a deal to pay AFL clubs $100K per 
game played at MCG.
Perth: AFL Stadium
Multipurpose stadium on Burswood Peninsula as part 
of east Perth development, with backing of Western 
Australian Premier Colin Barnett. Project definition plan 
published. East-west orientation. Field: 165m x 130m. 
Discussions around retractable roof. Architectural 
consultants: Populous. Consultants: KPMG, AEG  Ogden. 
For Australian Football League (AFL), international rugby 
union tests and rugby league events, international 
football and cricket as well as open air concerts. 
Suite options include bunker. Accommodation for non 
sporting events. Major Stadium Project Director: Ronnie 
Hurst. Three consortia – WESTADIUM (led by Brookfield 
Financial and John Laing), Confidem (led by Capella 
Capital) and WestAdium (led by Bouygues and Plenary 
Group) – working with Government on detailed plans for 
the stadium and sports precinct to ensure they meet the 
State’s requirements. Detailed, fully costed proposals 
will be submitted in November 2013. 
Capacity
60,000 (expandable to 70,000–80,000)
Cost
A$850m
Completion
2018
Perth: WACA
Proposed capacity increase for well-known cricket ground 
to 30,000. Currently unfunded and venue has lost rights 
to host international cricket. Renovation, with residential, 
office and retail development. Developers: WACA and 
Ascot Capital.
Sydney: Allianz Stadium
Naming rights deal is helping fund upgrade to Sydney 
Football Ground. The masterplan calls for dramatic 
lighting on the stadium exterior, modifying the iconic roof, 
a new dining level and food court on level three. Works 
already underway in the Nick Shehadie Stand to provide 
improved facilities and amenities for spectators. Proposed 
level-one deck to connect to the eastern and western 
stands, forming a continuous upper bowl to provide 
extra seats at the goal ends. IPTV and wi-fi  technology. 
Developer: Sydney and Cricket and Sportsground Trust. 
Capacity
60,000 (55,000)
facility watch
  stadiums
 
ASIA & australasia
12
facility
 
watch
Sydney: Blacktown Olympic Park (BOP)
Proposed upgrade to host a new AFL franchise in western 
Sydney. 170 metre by 150 metre main oval with a second 
practice field and ancillary facilities. 
Capacity
10,000 (current)
Sydney Cricket Ground
New four-storey pavilion to replace M.A.Noble Stand, the 
Bradman Stand and the Dally Messenger Stand. Seats 
closer to the field and 85% under cover. New video 
board, claimed to be largest in Australian stadium. 700 
person dining room, three new bar areas and secure 
player facilities. IPTV and wi-fi  technology. Developer: 
SCG Trust (Chief Executive Jamie Barkley). Contractor: 
AW Edwards. Finance: state and federal governments, 
SCG Trust (Chairman, Rodney Cavalier). Funding: NSW 
Government A$86m, Australian Government A$50m, 
Sydney Cricket and Sports Ground Trust A$50m.
Capacity
48,000 (45,000)
Cost
A$186m
Completion
end 2013
Tasmania, Bellerive: Blundstone Arena 
Cricket stadium upgrade. New entrance and stand on 
eastern side. Elite training and gym. Owner: Cricket 
Tasmania (CE David Johnston). Architects: Suters 
and ARTAS.
Cost
A$22m
Completion
2015
CHINA
Hangzhou Sports Park
Stadium plus open space, walking trails, a tennis 
facility, retail space, community playing fields and an 
extreme sports area. Area: 400,000m
2
. Architects: NBBJ 
and CCDI.
Completion
2014-15
Hong Kong: Multi-purpose stadium
Proposed stadium at heart of 24 hectare sports hub as 


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