A dvances in Economics, Business and Manage

6. RECOMMENDATION

This essay is to suggest Apple consider more local culture in developing countries as the expansion in developing countries is significant. In particular, mask culture, which is a socio-cultural factor, should be considered in China’s market which is one of the most

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important markets. Chinese people wear a mask to prevent the effect of air pollution and COVID-19, and that leads to a technical issue - the current Face ID does not work when people put their mask on. It could be an opportunity to develop iris recognition (technological factor) on iPhone to increase revenue. In addition to that, Apple could develop more wearable, home, and accessories products to compete with the competitors, for example, Google is developing many home accessories.

7. EVALUATION

The strengths and weaknesses of this essay are evaluated below.

7.1. Strengths:

Methodology: To suggest practical solutions for Apple to increase profit, PEST analysis and SWOT analysis are used, and the data of revenue generated by geographical basis and product category is collected, visualized, and analyzed.


Research sources: A lot of academic journals and professional websites were referenced in our investigation that makes this report reliable and accurate.

7.2. Weaknesses:

More research is needed on target customers and markets to investigate responses from them. Any changes should communicate with the community of customers ahead to avoid complaints, and any changes should be aimed to meet customers’wants and needs.

More analysis on technology and investment is needed to analyze the feasibilities of implementing iris recognition on Apple products and developing more home accessory products. Technology and investment are the two essential factors that decide if Apple could make these changes.