A playbook for Generating Business Ideas

Different Types of Business
Businesses can have a variety of different characteristics. Different types of
businesses have different operational needs, risk profiles, cash flow profiles,
advantages, and disadvantages.
There are small businesses, physical product businesses, software product
businesses, service businesses, offline businesses, online businesses, and
businesses that are a combination of the above.
Businesses can have different ways of acquiring customers. Businesses can have
different ways of making money.
The type of business idea you pursue should depend on your goals. Goals,
business profiles, and deciding which businesses to pursue will be discussed in
more detail later in this book.

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Chapter 2: Why Start a Business?
People decide to start companies for many different reasons. There are many
different benefits of being an entrepreneur. Different types of business have
different benefits.
Below are all the reasons I can think of to start a business. Not all of these
benefits apply to every business. Some benefits apply to some types of
businesses and not others. You should consider what benefits are most important
to you when deciding what kind of business idea to pursue.

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