A playbook for Generating Business Ideas


Customer Development Questions


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Customer Development Questions
Examples of questions you can ask to get customers to tell you about their
problems include:

What are the top 3 challenges you face in your job?

What are some unmet needs you have?

What’s the hardest part about being a [customer segment you’re
serving]?

What tasks take up the most time during your day?

What product or service do you wish you had that doesn’t exist yet?

What could be done to improve your experience as a [customer
segment you’re serving]?

What’s the hardest part of your day?



What are the three most important things to you as a [customer
segment you’re serving]?

What responsibilities do you have that you wish you didn’t have to
tend to?

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