A playbook for Generating Business Ideas

3. Play to Strength
I took advantage of the skills, assets, relationships, and expertise I have. I have
my blog following, relationships with startups, skills in
content
marketing
, and
expertise in certain processes more than others. I didn’t try to solve a hard
technology problem because I’m not technical, and I don’t have a technical co-
founder. I didn’t try to serve politicians because I don’t know many of them. I
didn’t try to help customers with sharing photos because I don’t know a lot about
sharing photos.

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4. Hustle, Hustle, and More Hustle
I worked my ass off. It was not easy. I worked a lot of hours and with a lot of
intensity.
In a startup, there’s always something you COULD be doing. And time literally
is money. When you don’t have the safety net on the downside that a regular
salary provides, and when you are directly compensated for the value you create
on the upside, you get pretty motivated to work.