A playbook for Generating Business Ideas

partners.
12. Be creative
Starting and growing a company requires a lot of creative thought. Some people
enjoy being creative and may use their business as a creative outlet.
Entrepreneurship requires creative skills like copywriting, design, marketing,
strategy, design, product management, and user experience.
13. Think strategically
Running a business requires a lot of strategic thought. it’s like playing a game of
chess, but more risky. Some people like that sort of thing. I do.
14. Earn passive income
Making even $200 per month is great if it doesn’t cost a lot of time or money.
You could still have time to work a full-time job. If you build up enough
automated income you could travel the world while getting paid. You can learn
more about the benefits of passive income later in this book.
15. You can’t get a job
This may not be the best reason to start a company, but still, it’s a reason. The
reality is, jobs aren’t as easy to come by as they once were. Now, competition
for jobs is more fierce than ever, as a significantly higher percentage of the

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population has a college degree, and the economy’s not in the best shape it’s
ever been in.
16. Get stronger
The hard work, stress, and risk tolerance that entrepreneurship requires makes
you stronger. Succeeding makes you stronger, too. It gives you confidence and,
of course, money, which can be used to make yourself even stronger and more
happy.
17. Be in control of your time
As an entrepreneur, you have some control over how you spend your time. To be
successful you will probably have to do some things you don’t want to, or do
things on a certain schedule. But at least you have some choice. Want to go in
late on Monday? Want to work from your beach house? Those are possibilities.
18. Be in control of your thoughts
As an entrepreneur, you have some control over what you work on. What you
work on, of course, affects what you think about.
19. Be in control of your future
At a job, you’re dependent on the company’s health, your boss, and more. As an
entrepreneur, you’re still dependent on some outside factors, but in many
respects you have more control.
20. Don’t have a boss – you’re the boss
You’re not being told what to do, except maybe by your customers or investors,
but not always. And it’s your choice to listen.
21. Create for yourself instead of someone else

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Selling your own products or services instead of someone else’s could
potentially be more rewarding monetarily. A company hires an employee
because they believe it will be profitable to do so. It will be profitable to do so if
the employee helps the company earn more money than the company pays the
employee.
22. It’s fun
Marketing, strategy, sales, building products, figuring out how to solve problems
- many people find these activities enjoyable and fun.
23. Build something
Instead of following a process or being a cog in a wheel, you’re creating
something and writing the process. Working at a big company often means
completing tasks that are given to you by your employer. As an entrepreneur,
you need to figure out what work needs to get done, and play a large part in
making it happen.
24. Meet awesome people
As an entrepreneur, you will probably interact with customers, investors, other
entrepreneurs, employees, partners, etc. Perhaps these people could become
friends, future spouses, or just be fun to talk with.
25. Retire early
If you make a lot of money early you may be able to retire early. Hard to do, but
still. Most jobs are more stable but have less upside.
26. It’s hard
Being challenged is a good thing. The challenge can make you stronger for other
aspects of life.

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27. Be diversified
If you have multiple products or businesses, you’re less dependent on any one
customer, industry, job, boss, income source, etc. You could have a full-time job
and start a small business on the side. That’s a little diversification.
Diversification is a classic investment strategy designed to mitigate risk and
increase the chances of finding a winner.
Why do you want to start a business? Leave a review of this book
on
Amazon
and include your reasons for wanting to start a company.

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