A prep course for the month-long World Cup soccer tournament, a worldwide pheno

otal of $ 100 million in billings . They are Microsoft , the nation 's biggest s

oftware company , and Compaq , whose ads Ogilivy does in Europe . Ogilvy , with 

$ 5.8 billion in billings , 270 offices and 7,000 employees in 59 countries , di

d not work for IBM before . `` To get this assignment is the best chance we will

 ever have to practice helping a brand like IBM at a critical juncture in the br

and 's life , '' said Ogilvy Chairman Charlotte Beers . ( Begin optional trim ) 

The biggest losers Tuesday ranged from Lintas and Wells Rich Greene , two large 

agencies already reeling from the loss of other big accounts , to Merkley Newman

 Hartley , a small , 1-year-old agency that was the surprise winner of the accou

nt for IBM personal computers just last November . `` I understand the logic , '

' said Kenneth S. Olshan , chairman of Wells Rich , whose image and billings hav

e dropped sharply in recent years . `` From a strictly administrative point of v

iew it 's very neat and tidy . But in my mind it views advertising as a commodit

y , and that 's what is upsetting about it . '' Lintas lost the IBM personal com

puter account last year , when it also lost the Diet Coke account . ( End option

al trim ) When IBM introduced its personal computer in 1981 , it used a very eff

ective depiction of Charlie Chaplin 's Little Tramp produced by Lord , Geller , 

Federico Einstein . But when that agency fell apart , IBM spread out its account

s , saying it was too dangerous for a huge company to depend so much on one agen

cy .

 WASHINGTON Negotiations about the fate of Rep. Dan Rostenkowski , D-Ill. , cont

inued Tuesday at a heated pitch with federal prosecutors and defense attorneys s

till unable to reach an agreement . Meanwhile , some House Republicans said they

 would call for hearings if the powerful Ways and Means Committee chairman recei

ved what they considered too lenient a deal . The options being discussed includ

e resignation , a guilty plea to a felony and jail time by Rostenkowski , source

s said Tuesday . Although defense attorneys have indicated that there may be roo

m for compromise , a number of factors have kept a deal from being set , particu

larly the question of jail time . Rostenkowski is said to be adamantly opposed t

o spending any time in prison and much of the haggling appears to revolve around

 that issue , said one source knowledgeable of the deliberations . Defense attor

neys were publicly silent Tuesday on the matter , as were prosecutors who had se

t this week as the point to seek an indictment of Rostenkowski . However , polit

icians on Capitol Hill were offering their opinions in increasing numbers , incl

uding House Minority Whip Newt Gingrich , R-Ga . `` Any plea bargain that was be

low some minimum standard would automatically '' lead to Republicans calling for

 House Judiciary Committee hearings , wire reports chronicled Gingrich as saying

 . Federal prosecutors have outlined a broad conspiracy to defraud the governmen

t case against Rostenkowski , including charges that the veteran lawmaker paid e

mployees for work not done , and that he abused official accounts for leased car

s , office supplies and office space . He has publicly denied all the charges .

 MUKALLA , Yemen Troops of northern Yemen have seized the military base at Ataq 

, in southern Yemen , gaining control of key access routes to the warring countr

y 's chief economic resource , a potentially lucrative oil field near the border

 with Saudi Arabia . Vice President Ali Salem Beidh , leader of southern forces 

in the 3-week-old civil war , acknowledged the advances by troops of President A

li Abdallah Salih , the northern leader , in a news conference late Sunday with 

foreign journalists flown to this oil shipping port 300 miles east of Aden , the

 chief southern city . Beidh and other southern officials said the northern army

 passed through the ancient city of Marib , and then moved 75 miles through the 

oil-producing province of Shabwah to seize Ataq , its capital . Control of the S

habwah oil fields could determine who will be master of a region that represents

 the economic future of Yemen . The country once hoped to be the first working d

emocracy in the Arabian Peninsula , but it has been in political disarray since 

shortly after its formation four years ago by the merger of conservative Muslim 

North Yemen and Marxist South Yemen . The Shabwah oil fields now account for onl

y a small portion of Yemen 's production about 5,000 barrels a day but oil speci

alists say they contain reserves estimated at 5 billion barrels . The Saudi oil 

company Nimr , the French Total and Canadian Occidental have oil-prospecting con

cessions there . Phil Davies , the administrator at Canadian Occidental 's oil-l

oading terminal on the coast just east of here , said his company has not yet ex

perienced any difficulties because of the war , which broke out May 4 . Canadian

 Occidental is pumping 150,000 barrels a day from the Masila oil field in Hadram

out Province , east of Shabwah . Davies said it appeared unlikely that the fight

ing , still more than 80 miles west of the major oil fields , will affect the wo

rk of his company , which has investments here of $ 2 billion . Northern Yemen ,

 however , warned foreign airlines and shipping companies Monday to stay clear o

f southern airports and seaports , saying they would be exposed to danger if the

y tried to land or dock at southern facilities . Beidh declared a Republic of De

mocratic Yemen in the south last Saturday and has moved his leadership to Mukall

a . Beidh is serving as president of the breakaway government , and Haidar Abu B

akr Attas , a southerner who was federal prime minister , has joined it . In Was

hington , State Department spokesman Mike McCurry said Monday that the United St

ates would not recognize the breakup and `` does not believe the critical issues

 which will shape the future of Yemen should be decided in the heat of battle . 

'' The conflict between Yemen 's northern and southern leaderships has settled i

nto a fight over distribution of the country 's oil income , its ultimate politi

cal and social structure , and the patronage and shifting loyalties of its heavi

ly armed tribes . `` The military situation is worse than we thought . They have

 come from Marib and taken Ataq and Nuqbah . We are trying to regroup to organiz

e the tribes , '' said Mohsen Mohammed bin Farid , U.S.-educated secretary gener

al of the Sons of Yemen League , which has thrown its support behind Beidh in an

 effort to fend off the offensive from the north .

 WASHINGTON The House Tuesday decided that if it could not speak with two voices

 about the international arms embargo of Bosnia , it would rather say nothing at

 all about the foreign policy issue for two weeks . The Senate recently approved

 two contradictory resolutions on ending the arms embargo , either unilaterally 

or with support from other nations . Until the Clinton administration intervened

 , the House was set to vote on two similar amendments to a $ 263 billion defens

e bill , under a procedure that allows lawmakers to support both . But House lea

ders postponed the votes until June 9 because officials concluded the administra

tion-opposed amendment calling for President Clinton to lift the embargo unilate

rally was likely to pass , while the administration-backed one urging the presid

ent to seek multilateral action to suspend or limit the embargo was headed for d

efeat . That outcome was likely even though the floor procedure favored the admi

nistration-backed amendment . Administration officials also successfully argued 

that the House would appear to be dictating Bosnia policy to Clinton and constra

ining his options just days before he visits Europe with the opportunity to pers

uade allied nations to join in lifting the arms embargo . Rep. Frank McCloskey ,

 D-Ind. , and other advocates of ending the U.S. arms embargo on the embattled r

epublic maintained a House vote for unilateral action would have helped Clinton 

next week in his talks with European leaders . `` I was getting very good feedba

ck that the McCloskey amendment would have passed today . . . and very well rein

forced President Clinton in dealing with the allies , '' McCloskey said . Asked 

how a House vote requiring the president to end the embargo unilaterally would h

ave helped Clinton with the allies , given the Senate 's ambivalent stance , Hou

se Democratic Caucus Chairman Steny H. Hoyer , D-Md. , replied , `` I think it m

akes it clearer than if we say nothing . '' Clinton fared better in his lobbying

 against a proposal to scale back production of the C-17 , which he reminded the

 House carries economic punch as well as military cargo . Lawmakers approved , 3

30 to 100 , an amendment to maintain production at six planes next year instead 

of cutting the number to four as the defense bill stipulated . The vote was so l

opsided that Rep. Elizabeth Furse , D-Ore. , dropped her proposed amendment to t

erminate C-17 production after next year . In a letter circulated to House membe

rs , Clinton advised that cutting production by two planes would `` cause at lea

st 8,000 layoffs over the next two years '' and increase the cost per plane by $

 40 million to $ 50 million . Economic interests in maintaining C-17 production 

at current levels were apparent throughout the House debate . About 10,000 McDon

nell Douglas Corp. employees build the planes in Long Beach , Calif. , and leadi

ng sponsors of the successful amendment included Rep. Steve Horn , R-Calif. , an

d Rep. Jane Harman , D-Calif. Horn is from Long Beach , while Harman represents 

nearby Los Angeles suburbs .

 CAPE TOWN , South Africa Two weeks after a negotiated revolution swept him into

 power as this country 's first black president , Nelson Mandela laid out his vi

sion for the new era Tuesday with a promise to create jobs and ease the wretched

 conditions in which most blacks live . But first , the economy must grow and ne

rvous investors must be reassured , Mandela , who helped create a black guerrill

a movement 32 years ago to fight white minority rule , said in a State of the Na

tion speech in the new all-race Parliament . Mandela outlined an immediate , Fir

st-100-Days plan that provides free medical care for impoverished infants , nutr

itious meals for the poorest schoolchildren , electrification of thousands of ru

ral homes and a public works program to create jobs instantly . In defining wher

e the country is headed in the next five years of interim black-white coalition 

rule , Mandela employed the staid language of international finance and of lectu

re hall economists . Sometimes whole chunks of his speech seemed to have been wr

itten by international trickle-down theorists . `` In support of sustainable eco

nomic growth and the macro-economic objectives of government , it will remain th

e primary objective of monetary policy to promote and maintain overall financial

 stability , '' Mandela said . Gone was the populist rhetoric of the early days 

of the campaign for the presidency , when `` amaQabane '' ( `` comrades '' in bo

th the Zulu and Xhosa languages ) talked of wealth redistribution and original A

frican National Congress policy documents spoke of nationalization of diamond mi

nes controlled by whites . Now , the euphoria of their election victory is quick

ly giving way to the less exalted and entirely boring nuts-and-bolts reality of 

governing . Life is by no means business-as-usual in the new South Africa . The 

mere focus of a presidential speech on black needs is unheard of in the country 

's history . But white Finance Minister Derek Keys is staying on in his job , as

 is the governor of the reserve bank , Chris Stals . Their retention by Mandela 

is meant to signal nervous white business leaders , who have been stashing their

 money abroad to keep it out of the reach of the new black government , that the

 country will be kept safe for capital . Last week , when an ANC-aligned economi

st said the new government 's Reconstruction and Development Program will carry 

more than twice its previously estimated price tag of $ 11 billion , the Johanne

sburg Stock Exchange went into a mild panic . Tuesday the leftist labor leader J

ay Naidoo , appointed by Mandela to coordinate the reconstruction effort in deva

stated black communities , said : `` We need to maintain fiscal discipline . We 

need to contain inflation . Those are universal principles of a modern economy .

 '' The soothing noises and economic obfuscation may be necessary , said some of

 even the most left-wing of the previously left-leaning ANC . The new administra

tion , said communist leader Ronnie Kasrils , needs to create elbow room for its

elf so that the most urgent needs of blacks can be attended to right away withou

t scaring whites . ( Optional add end ) `` I think at this point in time he ( Ma

ndela ) is trying to soothe the nerves of the old regime I 'm not saying he has 

to , '' said Kasrils , a member of Parliament . `` At the same time , there are 

sufficient signals to show our people that we are immediately moving to take act

ion on their part . '' Mandela said that the First-100-Days plan will be carried

 out `` within the context of a policy aimed at building a strong and growing ec

onomy . '' His trade minister , the ANC 's Trevor Manuel , pleaded for understan

ding , saying that if the president didn't make conciliatory gestures now , he n

ever would once blacks began to consolidate power . `` This is not the time or p

lace '' for revolutionary talk , Manuel said .

 In what has the makings of another setback for President Clinton and the Democr

atic Party , Republican Christian bookstore owner Ron Lewis took an early lead i

n the bitter contest to fill the Kentucky seat held by Rep. William H. Natcher ,

 the Democratic incumbent who died earlier this year . The Lewis campaign , whic

h had been considered a longshot , sought to turn the contest into a referendum 

on the Clinton administration in the traditionally Democratic , but deeply conse

rvative , 2nd Congressional District of Kentucky . Backed with $ 200,000 from na

tional GOP committees , Lewis charged that Joe Prather , the Democratic nominee 

, was cut from the same mold as Clinton . His TV commericals repeated over and o

ver again : `` Kentucky doesn't need Joe Prather . Send a message to Bill Clinto

n . Send Ron Lewis to Congress . Ron Lewis , he 's one of us . '' The results in

 the Kentucky contest will help determine how much Democratic House candidates i

n tough elections , expecially those in southern districts , seek to distance th

emselves from the Clinton administration . Republicans are already touting the v

ictory of Frank Lukas in a once rock-solid Democratic district in Oklahoma in a 

contest earlier this month to replace Rep. Glen English , D-Okla . It is also a 

worry for Democrats that they could have a hard time holding on to some of the s

eats being vacated by longtime incumbents .

 NEW YORK The chairman of the Fox Broadcasting Co. said Tuesday that the defecti

on of eight CBS affiliate stations to her network was directly attributable to F

ox 's December acquisition of broadcast rights to National Football League games

 over the next four years . `` These CBS stations were not real happy that CBS l

ost the NFL ; that was a big , big blow to them , '' Lucie Salhany , the chairma

n of Fox said Tuesday in an interview here at a media luncheon attended by sever

al Fox football executives and announcers . `` The NFL was critical to this deal

 . '' Monday , Fox announced it had invested $ 500 million to buy 20 percent of 

New World Communciations Group Inc. . New World owns CBS stations in Detroit , C

leveland , Atlanta , Tampa and Milwaukee , all of which will switch to Fox . New

 World is buying another seven stations in Dallas ; Kansas City , Mo. ; Phoenix 

; St. Louis ; Greensboro , N.C. ; Birmingham , and Austin , Texas , and those se

ven will switch to Fox . Three are currently ABC stations , one is an NBC affili

ate . All 12 stations are on the more powerful VHF dial and are expected to swit

ch to Fox programming within six months . On Dec. 17 , Fox stunned CBS by outbid

ding the NFL 's long-time network for the rights to televise the league over the

 next four seasons . Fox paid $ 1.58 billion $ 395 million for each year of the 

contract for the rights to carry National Football Conference games . The deal w

ith New World means 10 of the 14 NFC cities will have Fox owned and operated sta

tions . The addition of the 12 stations also gives Fox penetration to 97 percent

 of the country , up from 92 percent when it was awarded the NFC rights by the N

FL . Salhany said Tuesday that within the next two weeks , Fox will announce the

 addition of several more stations , all on the VHF band of channels 2 through 1

3 . She also indicated that Fox was very interested in acquiring other sports pr

operties and will make a serious bid for the 2000 Summer Olympics in Sydney . Th

e network 's parent company , Fox Inc. , is owned by Australian-born media magna

te Rupert Murdoch , now a U.S. citizen . Its sports division is headed by anothe

r Australian , David Hill . Hill and other Fox Sports people were ebullient over

 the addition of the former CBS affiliates , as was the NFL . `` We 're tickled 

that everything this network committed to the NFL has happened , '' Hill said . 

`` It 's easy to say it all , but step by step we 're proving to the NFL and our

 viewers we 're delivering everything we 've promised . This is another brick in

 the wall . '' Val Pinchbeck , vice president of broadcasting for the NFL , said

 one of the league 's initial concerns with Fox was its ability to provide the s

ame sort of strong signal and blanket coverage CBS delivered for 30 years . `` T

his is another giant step forward in that whole area , '' he said Tuesday . `` T

hey didn't talk specifically to us in December about this exact deal . But they 

indicated they would replicate the CBS coverage . This also goes beyond sports .

 In major markets , it gives you a stronger VHF station with better penetration 

. '' Over at CBS Sports , the reaction was predictably muted . `` I was stunned 

to hear about it , '' said David Kenin , the new president of CBS Sports , `` an

d who knows if anything else will happen , if there will be regulatory review .

 WASHINGTON U.S. Navy ships enforcing expanded United Nations sanctions against 

Haiti have fired warning shots at two vessels running the embargo and intercepte

d one of them , Pentagon officials said Tuesday . Acknowledging that gasoline an

d other vital products continue to enter Haiti , mostly from the Dominican Repub

lic , Clinton administration officials said they are combining political pressur

e on the Dominican Republic with an increase in seaborne patrols to try to halt 

the commerce . President Clinton 's special envoy for Haiti , William Gray , is 

going to the Dominican Republic Wednesday to seek President Joaquin Balaguer 's 

cooperation in closing the land border and shutting down seaborne traffic , U.S.

 officials said . With the dispatch of two more U.S. Navy ships to the area Tues

day , the armada patrolling the Haitian coast has grown to ten eight from the Un

ited States , one from Canada and one from Argentina , Pentagon officials said .

 The Navy has been authorized to fire `` disabling '' shots as well as warnings 

, and is free to operate inside Haitian territorial waters to block nautical tra

ffic into Haiti , said Pentagon spokesman Dennis Boxx . According to Boxx and Na

vy officials , the first shooting incident occurred Sunday when a Bahamian-regis

tered seagoing tug named the Sea Search ignored instructions to stop . A Navy sh

ip fired warning shots , but the tug fled toward shore . A brief squall then hid

 the tug from view briefly . By the time the U.S. crew spotted it again , the tu

g was only 800 yards from shore . With other ships and small boats in the area ,

 `` it would have been too dangerous to fire '' disabling shots , a Navy officia

l said . In the second incident , late Monday , a Navy frigate , the Antrim , ``

 encountered a Panamanian-flagged ship , the Leonese , off the north coast of Ha

iti , '' Boxx said . The Antrim `` ordered the ship to lay to . It did not . '' 

The Antrim then `` fired ten 50-caliber warning shots across the bow , and that 

ship did lay to . '' A Coast Guard crew searched the Leonese Tuesday , but a Nav

y spokesman said the results were not known by Tuesday night . The tighter U.N. 

sanctions , prohibiting all shipments to Haiti other than food and medicine , to

ok effect Sunday . Since then , Boxx said , 14 ships heading for Haiti have been

 `` diverted '' and nine cleared to proceed . Even those that are cleared have t

heir fuel tanks measured on the way in and again on the way out to ensure that t

hey are not selling the contents on shore , a Navy spokesman said . A three-memb

er team sent by the United Nations , including a U.S. customs agent , is inspect

ing the Dominican republic-Haiti border this week to determine what kinds of con

trols would be needed to stop the flow of goods across it . `` We 're trying to 

figure out what you could do with a cooperative ( Dominican ) government , '' on

e U.S. official said . `` Will they cooperate , and if so , what do we want them

 to do ? We have thought in terms of people who would be acceptable to the Domin

ican government , '' rather than a military force that would seal the border aga

inst Balaguer 's wishes , he said . Jacinto Peynado , who was elected vice presi

dent on Balaguer 's ticket in the Dominican Republic 's May 16 elections , said 

in Washington Tuesday that his country lacks the resources , and perhaps the wil

l , to seal the border . `` Even the United States , with all its resources , ca

nnot control the border with Mexico , '' he said . `` How can we be expected to