Abba Knowing Me Knowing You


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A music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmentary story. Music videos often use concert footage. Queen – Bohemian Rhapsody.

  • A music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmentary story. Music videos often use concert footage. Queen – Bohemian Rhapsody.



Typically music videos are three to five minutes long, they frequently include quick cuts, stylisations, fanciful and often erotic imagery, and computer graphics.

  • Typically music videos are three to five minutes long, they frequently include quick cuts, stylisations, fanciful and often erotic imagery, and computer graphics.

  • Abba – Knowing Me Knowing You











The proliferation of music video came in the 1980s, when MTV (Music Television)'s format was based around them.

  • The proliferation of music video came in the 1980s, when MTV (Music Television)'s format was based around them.

  • The first video show in 1981 was…



For this reason the success of the music video is synonymous with the second British invasion of the American charts in the mid 1980s.

  • For this reason the success of the music video is synonymous with the second British invasion of the American charts in the mid 1980s.

  • Duran Duran – Rio

  • Eurythmics – Sweet Dreams

  • Wham! – Club Tropicana!





By the end of the Sixties, when bands could not make it to a TV studio to perform, record companies often provided TV producers with a short film clip to promote their latest single.

  • By the end of the Sixties, when bands could not make it to a TV studio to perform, record companies often provided TV producers with a short film clip to promote their latest single.

  • The Beatles - Strawberry Fields Forever.



By the 1990s many hundreds of videos, representing a cross-section of musical forms were being produced yearly. Genres include traditional to Country and Western, Hard Rock, Heavy Metal, Hip Hop, r+b, Adult Orientated Rock, Teen Pop etc.

  • By the 1990s many hundreds of videos, representing a cross-section of musical forms were being produced yearly. Genres include traditional to Country and Western, Hard Rock, Heavy Metal, Hip Hop, r+b, Adult Orientated Rock, Teen Pop etc.

  • Guns n Roses - November Rain Kris Kross - Jump







Many videos of “soft rock” songs have traditionally been directed at an older group of viewers.

  • Many videos of “soft rock” songs have traditionally been directed at an older group of viewers.

  • Bon Jovi – In These Arms.

  • Stevie Nicks – Sometimes It’s A Bitch

  • Cher – Heart of Stone

  • How do these video appeal to an older audience?



Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

  • Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

  • The Clash – Should I Stay or Should I Go (Levi’s Advert)?

  • Bryan Adams – Everything I Do I Do It For You (Robin Hood)

  • Whitney Houston – I Will Always Love You (The Bodyguard)

























Many examples of the genre feature the macho rock stars.

  • Many examples of the genre feature the macho rock stars.

  • The Cult – Sweet Soul Sister

  • Guns and Roses – Sweet Child of Mine



Scantily clad dancers have become cultural clichés…

  • Scantily clad dancers have become cultural clichés…

  • Robert Palmer – Addicted to Love

  • Aerosmith – Love in an Elevator



Certain music videos, however, are notable for their cutting-edge techniques and artistic innovations. As time passes those techniques can look dated.

  • Certain music videos, however, are notable for their cutting-edge techniques and artistic innovations. As time passes those techniques can look dated.

  • Dire Straits – Money For Nothing

  • Peter Gabriel - Sledgehammer














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