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8. Lack of Transport Facility:
There are bad roads which lead to loss during transportation and cause strain to the animals. The freight policy followed by railways in India is also not satisfactory. Railways do not have the facility for quick and safe transport of perishable products.
9. Absence of Grading and Standardization:
There is no standard grade for important commodities like rice and wheat in the whole country. The ungraded mixed qualities are sold at low prices.
10. Lack of Market Information:
Most of the farmers are illiterates and they are ignorant of the accurate prices ruling in the market. They depend upon inaccurate information.
11. Lack of Financial Facility:
Most of the financial needs of the farmers in India are met by village moneylenders; the moneylenders come forward, purchase the produce by paying low prices under the loan agreement, and again issue loans for further cultivation or for their family needs. The loan is advanced on the condition that the produce will be sold to them or through them.
Agricultural Marketing – Measures: Establishment of Regulated Market, Use of Standard Weights and Measures, Storage Facility and a Few Other Measures
The defects of agricultural marketing can be removed by the following measures:
i. Establishment of regulated market – Many defects of agricultural marketing and malpractices of middlemen can be removed by the establishment of regulated markets.
ii. Use of standard weights and measures – Cultivators and purchasers are safeguarded against cheating by false or underweight by the use of standard weights and measures.
iii. Storage and warehousing facilities – Increase in storage and warehousing facilities is necessary to remove the defects in agricultural marketing. Warehousing is the protector of national wealth.
iv. Improvement in transport facilities – For proper marketing of agricultural goods, adequate and appropriate transport facilities are very important.
v. Provision of marketing information – The important providers of market information are: private arrangements for traders, newspapers, government publications, regulated markets, radio and TV and cooperative societies.
vi. Development of cooperative marketing – The defects of agricultural marketing are removed by the development of cooperative marketing.