Advertising agency: a company that creates adverts for other companies advertising budget


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IELTS Advertising Vocabulary

queuing to buy the latest models

  • does not need replacing

  • the influence of marketing

  • leads us to make decisions

  • stay up to date

  • the latest fashions

  • a high-status device

  • make choices

  • make a purchase

  • new versions of products

  • improved features

  • improved safety features

  • more economical to run (referring to a car)

  • pollute less

  • communicate more quickly or effectively

  • enhancing their quality of life

  • our buying behaviour

  • their real needs

  • Catchy jingle– The cute/cool song that is in all the ads for a certain product/brand/service.

  • Slogan– The short phrase or sentence that is in all the ads for a certain product/brand/service.

  • Drowning in ads– As in, “My news feed is drowning in ads lately.” This means there are too many ads.

  • Flooded with spam– As in, “My inbox is flooded with spam.” This means there is too much junk mail in your email.

  • Target market– The people an advert is aimed at


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