Agricultural marketing


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II-Year-II-Sem Agri-Marketing ANGRAU 20.04.2020

Crop
Location 
 
 
Area(ha) 
1.Chillies 
Guntur
52000 
2.Sapota 
Prakasam 
2300 
3.KP Onion 
Kadapa 
3000 
4.Tomato 
Kurnool,Chittoor 
34000 
5.Citrus
Nalgonda, Anantapur
24000 
6.Acid lime
Nellore 
22000 
7.Tapioka 
East Godava ri, Vizag
17000 
8.Cashew 
Srikakulam, Vizag, 
Vizianagaram
East and West Godavari 
130000 
9.Grapes 
Ranga Reddy
1300 
10.Papaya
Anatpur, Kadapa 
15000 
11Coconut East and West Godavari 
70000 
12Vegetables Ranga Reddy, Chittoor
40000 
13.Turmeric Nizamabad, Karimnagar
24000 
14.Mango
Krishna, Chittoor
230000 
15.Pomegranate Anantpur
6000 
Price Forecasting 
Market information can be used by those involved in the marketing process to 
make better marketing decisions. The primary objective of a market information service 
is to increase the degree of knowledge of market participants (farmers, traders and 
consumers) about the market. Forecasting is the prediction of values of a variable. 
Forecasts also may be based on expert judgments, which in turn are based on historical 
data and experience. 
I-Market information needs of farmers
What crop or combination of crops to plant? 
In making this decision, farmers must take into consideration their physical 
resources, i.e. land quantity and topography, water availability and quality, soil fertility, 
labour, and capital. Progressive farmers, whose objective is profit maximization, are 
interested in knowing exactly which crop and specific variety would give them the 
highest returns in the market during a particular period time. 
When to plant?

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