An mba in Advertising & Marketing


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An MBA in Advertising & Marketing

  • An MBA in Advertising & Marketing

  • 20 years in the business.

  • Managed number of blue chip accounts, look after overall operations of the organization, formulating advertising strategies, brain storming sessions with creative etc..

  • Career Key Accounts: EPB, Privatization Commission, ANZ Grindlays Bank, LU Biscuits, Reckitt & Colman (Currently Reckitt and Benckiser), United Bank Ltd., CandyLand Confectionaries, Fiat Motors, English Biscuits Manufacturers, Kolson Snacks, Paktel Ltd., Mobil Askari Lubricants, Lakson Tobacco, Caresse Cosmetics, Emirates Bank International, Soya Supreme, National Bank of Pakistan, Habib Oil Mills, National Accountability Bureau etc. Hashoo Group, Olivia Cosmetics etc.

  • ACHIEVEMENTS: Branded first ever drama serial, i.e. Alpha Bravo Charlie on prime time through cross quiz, which gained an ultimate popularity, because of its exceptional treatment, thus increase in sale and image for Royals Filter Cigarette.

  • Surveyed all interior Sindh and Punjab along with the marketing, sales and research team for different clients to know the habits of end users their living standards, media habits and off course the brands availability, and its off take.

  • Played a managing role in one of its kind project, i.e. IDEAS 2000, 38 country delegations specially flew to grace this international standard event.

  • Played an important part in the launch of PTC Vouchers, launched in 1994. From coordination with client to the special printing of sensitive documents such as, certificate/voucher, transfer deed, etc.









In Pakistan, Cable TV is the fastest growing medium in communication.

  • In Pakistan, Cable TV is the fastest growing medium in communication.

  • Currently, over 1,150 registered cable operators are providing cable TV services across Pakistan

  • Approximately 175 odd cable operators providing services in the top 10 urban centers of Pakistan

  • Out of the above 175, 120 Cable Operators are operating in the top 4 cities Karachi, Lahore, Islamabad / R’ Pindi & Faisalabad

  • Each cable operator is offering about 3 to in-house channels (CD Channels)



  • According to Media Logic, the combined ratings of the in-house channels, on cable networks in the top 10 urban centers, fetch about 22% ratings

  • The Indian Channels like Star Plus, Sony & Colors, etc. fetch a combined ratings of approximately 25% ratings

  • Other key channels like the news genre channels fetch a combined ratings of approximately 8%, and

  • Pakistani Entertainment genre channels fetch approximately 5%



OPPORTUNITIES

  • OPPORTUNITIES



Objective of the company is to provide credible & reliable services to the advertisers in Cable industry.

  • Objective of the company is to provide credible & reliable services to the advertisers in Cable industry.

  • Currently holds the exclusive rights to the advertising of New Digi Cable Network in Karachi.

  • Negotiating with reliable cable operators for advertising solutions from across the country, to provide turnkey solutions to advertisers, that can be objectively monitored.



DIGI, with a recognized house-hold base of over half a million, offers a an unmatched reach across all income strata of the Karachi.

  • DIGI, with a recognized house-hold base of over half a million, offers a an unmatched reach across all income strata of the Karachi.

  • The platform of DIGI offers most competitive rates, reliable services, that stretches your rupee spent.





































  • TV Commercial Productions




































































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