Article on digital marketing strategy

ARTICLE ON DIGITAL MARKETING STRATEGY

Abstract: The paper presents the economic concept of marketing strategy formation in dynamic conditions of the digital space of market communications. The presented model The presented model of optimum strategy formation is based on the continuous cycle of Key success factors priority setting. Factors of Success: analysis of the situation - the projection of multiple factors in the quadrants of the SWOT-analysis - definition of priorities (positioning) - formation of product and market strategy to increase economic value of the business. Continuous growth of a share of the digital space of market communications causes modern. Trends of change in the components of the marketing mix as follows:

- Increase in the supply of information services in relation to the volume of commodity products;

- A decrease in the price of information services (down to zero value);

- Increase in the share of information means in the structure of the sales channel;

- Increase in the share of information means of communication in the promotion of goods and services.