ASSIGNMENT BRIEFS | APRIL 2022
34
Unit Title Operating
in a Global Context
Task 3 of 3
Unit Learning Outcomes
Assessment Criteria
LO 3 Understand how and why a business would want to operate
in global markets.
3.1, 3.2, 3.3
LO 4 Understand how operating in
a global market impacts a
business.
4.1, 4.2, 4.3
Assignment Brief and Guidance
Write
an essay, which considers the following;
•
why the business would want to enter global markets.
•
ways in which the business can enter a global market.
•
which way to enter a global market should the business adopt.
•
the way in which the business enters a global market
will impact its structure, culture,
strategy and decision making.
•
what the business needs to do to respond to these impacts.
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