Bangor university and management development institute of singapore in tashkent
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[APPROVED]ASB2109-CT-201920 v4
- Bu sahifa navigatsiya:
- Course : Bachelor of Science (Hons) in Computer Information
- Module Code and Title : ASB2109 Marketing Research Module Tutor : Mr Bernard Lim Assessment
- : 04 June 2020 Duration : 1 Hour Weighting within Module: 40 %
- Turnitin within 24 HOURS.
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BANGOR UNIVERSITY AND MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE IN TASHKENT ___________________________________________________________________________ Course : Bachelor of Science (Hons) in Computer Information Systems for Business Module Code and Title : ASB2109 Marketing Research Module Tutor : Mr Bernard Lim Assessment : Class Test (Closed book) Date : 04 June 2020 Duration : 1 Hour Weighting within Module: 40 %
1. This paper consists of EIGHT (8) pages. 2. Answer ALL MCQ questions. 3. To be submitted through Turnitin within 24 HOURS. 4. Late submissions will be awarded a mark of zero. 5. Turnitin will be used to assess for plagiarism and collusion. 6. Do not copy and paste answers or share answers. 7. University procedures for Unfair Practice will be implemented as normal. 8. In-text citations and referencing must be used where appropriate. 9. Your answer must be submitted in a Word document only.
MDIST_AY2019-20 _ ASB2109 Marketing Research, Main Exam-04 June 2020 Page 2 of 8 Answer ALL MCQ questions
1. Which one of the below are key challenges for Marketing Research? a. Trust b. Theoretical foundation c. Ethical foundation d. All of the above
2. The Marketing Research Process starts with: a. Analysing data b. Formulating research design c. Defining the problem d. Presenting the report
3. Which one of the below is an example of problem solving in marketing research? a. Product research b. Market potential research c. Pricing research d. Distribution research
4. Which type of research question is of limited use compared to the other options listed? a. Dichotomous b. Multiple choice c. Scale d. Open ended
5. Which one of these is a level of measurement? a. Ordinal b. Interval c. Nominal d. Distributed
6. Which option is not true with regards to qualitative research? a. It is difficult to obtain generalised results b. It is difficult to assess objectivity c. It is difficult to be biased d. It is difficult to replicate
MDIST_AY2019-20 _ ASB2109 Marketing Research, Main Exam-04 June 2020 Page 3 of 8 7. Which of the following is a problem associated with big data? a. It is representative of the overall population b. It is data based on past events. c. It has no privacy or ethical concerns d. It focuses on why certain events happen
8. A double-barrelled question is: a. where two or more questions are combined into one b. asking one question first and then the second question without waiting for the answer to the first question c. asking the same question twice d. asking a simple and difficult question together
9. The inability to remember leads to errors in all of the below except: a. Omission: the inability to recall an event that happened. b. Mistaking an event for another event both of which has happened c. Telescoping: where the respondent compresses time and remembers an event as occurring more recently than it actually did. d. Creation: where a respondent “remembers” an event that has not occurred.
10. The wording of a questionnaire should: a. use simple and appropriate language b. make assumptions c. include double-barrelled questions d. use leading questions
11. Which is true about qualitative (exploratory) research? a. Large samples are required b. It is always less expensive c. The sample size is typically small d. It usually takes a longer time to get a response
12. The sampling design process starts with: a. Selecting sampling technique(s) b. Determining the sample Size c. Defining the population d. Executing the sampling process
MDIST_AY2019-20 _ ASB2109 Marketing Research, Main Exam-04 June 2020 Page 4 of 8 13. Which of the below occurs when a particular sample selected is an imperfect representation of population of interest? a. Random sampling error b. Non-response error c. Sampling frame error d. Marginal error
14. Which of the below applies where each element of the population has an equal (fixed) probabilistic chance of being selected? a. Non-probability sampling b. Sampling based on what is believed to be the best sample c. Probability sampling d. Sampling based on a sample size of less than 25
15. Which of the following is an example of a probability sampling technique? a. Judgmental sampling b. Quota sampling c. Snowball sampling d. Simple random sampling (SRS)
16. Which of the following is an example of nonprobability sampling technique? a. Snowball sampling b. Cluster sampling c. Stratified sampling d. Simple random sampling (SRS)
17. Which is an advantage of cluster sampling? a. When there is a need for a clear definition of cluster membership b. A potentially large sampling error c. Lower field cost d. Higher field cost
18. Which is an advantage of judgmental sampling? a. Likely to be unrepresentative b. Cheap and quick c. Can’t calculate error rates d. Violates statistical requirements
MDIST_AY2019-20 _ ASB2109 Marketing Research, Main Exam-04 June 2020 Page 5 of 8 19. Which of the below is true for internet sampling? a. Allows researchers to rapidly reach a large sample b. Hard-to-reach subjects may participate c. Gate keepers d. Offline panels
20. Which of the following is a key step in devising a simple random sample? a. Define the population (N) b. Decide your sample size (n) c. Select or devise a comprehensive sampling frame d. All of the above
21. Which of the following is not true for primary data? a. It originated from a researcher b. It is for the specific purpose of addressing the problem at hand c. It is data that has already been collected for purposes other than the problem at hand d. It involves all six steps of the marketing research process
22. The following is true for secondary data: a. It is easily accessible b. It is quickly obtainable c. It can provide valuable insights to problems d. All of the above
23. Which is a specific criteria for evaluating secondary data? a. When the data was collected b. The content of the data c. All of the above d. None of the above
24. Which is both an external and internal secondary data source? a. Social media b. A customer database c. Syndicated services d. The Government
MDIST_AY2019-20 _ ASB2109 Marketing Research, Main Exam-04 June 2020 Page 6 of 8 25. Which one is an example of Psychographic Lifestyle Data? a. Age
b. Race c. Interest in blogging d. Hobby
26. Big data has 5 dimensions. Which of the following is not one of them? a. Veracity b. Volume c. Language d. Variety
27. Which one of the below is NOT a qualitative research method? a. Ethnography / observation b. Qualitative [in-depth] interviewing c. Collating responses based on either “yes” or “no” response d. Focus groups
28. Which of the following is NOT an indirect/disguised qualitative research procedure? a. Observation techniques b. An in-depth interview c. Projective techniques d. None of the above
29. Which of the below is NOT an issue to be considered during an interview? a. Information collection b. Any visual aids required c. Topic list d. None of the above
30. Which of the below is NOT a question? a. Silence b. Follow up questions c. Feedback to interviewee’s question d. Structuring statements
MDIST_AY2019-20 _ ASB2109 Marketing Research, Main Exam-04 June 2020 Page 7 of 8 31. What is the key benefit of a focus group? a. The amount of creative discussion generated b. Respondents fear giving frank feedback c. Stimulus comes from each respondent d. All of the above
32. Which one is a common feature of focus groups and interviews? a. Group dynamics b. Candid, sensitive topics c. Gets at the “Why “of customers’ behaviours d. None of the above
33. Which technique has the highest degree of structure? a. Focus groups b. In-depth interviews c. Projective techniques d. Observation
34. Which option is the best explanation of “Concomitant variation”? a. A change in the value of X leads to a change in an expected direction for Y b. A change in the value of X does not lead to a change in an expected direction for Y c. A change in the value of X leads to no change in an expected direction for Y d. None of the above
35. Correlation is: a. a necessary and sufficient condition for establishing causality b. a necessary but not sufficient condition for establishing causality c. not a necessary condition for establishing causality d. a necessary, and for some of the time, a sufficient condition for establishing causality
36. Which one of the below is best described as an uncontrolled/unmeasured variable? a. Control variable b. Independent variable c. Extraneous variable d. Dependent variable
MDIST_AY2019-20 _ ASB2109 Marketing Research, Main Exam-04 June 2020 Page 8 of 8 37. Pick the option that is the most accurate method to control extraneous variables? a. Randomisation b. Statistical control c. Design control d. All of the above
38. Marketing research is often used to: a. Assess potential risk b. Understand consumers and their experiences c. Both (a) and (b) d. None of the above
39. Marketing research does NOT: a. Make decisions b. Improve the odds of making the right decision c. Both (a) and (b) d. None of the above
40. Which one of the below is related to a hypothesis? a. An informed guess b. An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher c. A possible answer to the research question, that can be tested empirically d. All of the above END OF QUESTION PAPER Download 167.11 Kb. Do'stlaringiz bilan baham: 
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