Basics of tourism marketing


A Place Model for Tourist Sites


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Lecture 8 - On-Site Experiences

A Place Model for Tourist Sites

  • A good tourist site (one likely to promote positive on-site experiences), offers
    • the public clear conceptions of what the place is about,
    • the activities available are understood and accessible, and
    • the physical elements that constitute the setting are distinctive and aesthetically pleasing.

Attributes of Tourist Site Success

  • The physical beauty of the setting and the powerful display of cultural practices.
  • Environmental protection, profitable operation and environmental sympathy between the setting itself and associated tourist facilities are frequently considered
  • The use of clear symbolism and public understanding of the attraction or site are two criteria that are also employed
  • Activities, particularly if they are novel or distinctive, are a part of many successful award
  • The management styles and processes in operation which are likely to influence tourist behaviour (management processes, such as legislation, permits, infrastructure controls and education/interpretation)

Skilled Tourist Behavior

  • The level of skill required for the behaviour can be an important factor influencing tourist performance, satisfaction and learning
  • Skills may be thought of at the cognitive level such as knowing how to act or respond in cross-cultural situations
  • Additionally the skills required on- site might be a combination of knowledge and physical abilities
  • Sometimes tourists take photos simply because, confronted with remarkable vistas and sights, they simply do not know what else to do.
  • Climbing the mountain requires more skills and physical abilities

Group Discussion

  • What type of skills are needed for the travellers to Uzbekistan?
    • Samarkand (historic places)
    • Amirsoy
    • Samarkand (half marathon)
    • Aral Sea

Authenticity and Tourist Behavior

  • What is authenticity?
  • Did all tourists seek authenticity?
  • Did it in fact matter to visitor satisfaction and experience that tourists recognised that the space was contrived?

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