Benefits Disadvantages Is dropshipping for you?

3. Choosing Your Niche
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“Is this niche just the result of a passing fad?”
Every year, there are several handfuls of trends that come and go in a matter of 
months (sometimes weeks). Businesses pop up left and right to capitalize on these 
trends, but when the trends die, so do the businesses.
At the same time, a new trend could become the next big niche. Lately, niche 
products like drones, fidget spinners, and virtual reality gear have become hugely 
popular in a matter of months, and the dropshippers in these niches have scored 
big. However, there’s always a risk involved with going with the coolest new niche, 
so it is usually safer to choose a niche that’s been around for a while.
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If you find a niche that’s relatively new, it might not be a good idea to pursue it, but 
you have to evaluate this on a case-by-case basis. As a rule of thumb, you should 
give preference to niches with established (or at least devoted) communities.

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3. Choosing Your Niche
51
“Am I too passionate about this niche?”
I know this seems like a weird question because usually passion is a good thing. 
But in this case, too much passion can actually be detrimental to your dropshipping 
career.
Let’s say you have a lifelong love of lava lamps. That passion is great, but it won’t 
necessarily translate into sales. You can’t build a dropshipping career on lava lamps 
because they’re very niche and not big sellers. You can have all the passion in the 
world for lava lamps, but you can’t magically turn them into a sustainable career.
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3. Choosing Your Niche
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In addition, passion can often blind you to the harsh truths that come with operating 
a business. Maybe certain niche products aren’t selling well but you want to keep it 
around anyway because you like it and believe it will do well. So while it seems like 
having lots of passion is good, it’s usually ideal to have a fair amount of detachment 
from the niche products you choose.
That’s not to say you can’t pick your favorite niche for dropshipping. If you’re 
able to objectively evaluate your niche and if it looks like a good choice, go for it. 
Getting an outside view helps a lot with this decision.