4. Choosing
the Right Products
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The in-depth way to research keywords
The in-depth method starts off the same way as the simple method. Head to your
AdWords home page. Click on Tools and then Keyword Planner.
Next, choose ‘Enter or upload a list of keywords to get forecasts’.
This next step is almost identical to the simple way: enter your keywords and
modify the fields as you want to. You can also choose languages here if you need to.
When you’re done, click ‘Get forecasts’.
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Scroll down, and you’ll see a chart that looks like this:
Here you’ll see much more detailed information about the search terms.
You can see how many
clicks the terms are receiving, their click-through rates
(CTRs), average cost-per-click (CPC), and more.
This is invaluable information that gives you more precise insight
into the keywords you’re researching. You can also adjust all of
the parameters, including bid amount, date range, and locations.
I know this seems like a lot, but the whole procedure is a lot faster than you
might think. In time, you’ll be able to crush tons of keyword
searches in just a few
minutes. This is a great method of getting detailed keyword results without having
to study SEO for months.