Brand creation and management technology

BRAND CREATION AND MANAGEMENT TECHNOLOGY

Bekimbetova Gulnora Maratovna - PhD of the Department of Corporate Economics and Business Analytics, Tashkent State University of Economics, Islam Karimov, 49, 100003 Tashkent, Uzbekistan, https://orcid.org/0000-0002-0982-5741, e-mail: [e-mail]
Topilov Khasan Zhamoliddin ugli, student of TSUE, EUP-25 group [e-mail]
Annotation. Brand Positioning is the place in the market occupied by the brand in relation to competitors, as well as a set of consumer needs and perceptions; part of the brand's personality, which should be actively used to "detune" from competitors.
Keywords: brand, brand position, market, consumer, competitors, brand strategy, trademark analysis, marketing research methods, marketing.