Brands 1-d 2-c 3-b 4-e 5-a Product

Brands:

Q1

Google and

If I have change to buy international brand I would buy Google and Mercedes Benz who are leaders in their industry. Today many people’s work related with Google in different ways. Additionally, company is considered one of the most prosperous companies. Regarding to Mercedes Benz, it is one of the leading companies in car industry and the innovating new types of fuel efficient models which is actual for toda.

Q2

Brands

1-d

2-c

3-b

4-e

5-a

Product

6-i

7-j

8-f

9-h

10-g

Market

11-m

12-n

13-k

14-0

15-l

Q3

Brand

1-Image

2-loyalty

3-launch

4-awareness

Product

5-endorsement

6-launch

7-range

8-placement

Market

9-leader

10-segment

11-challenger

12-research

Q4

1) Main advantage of endorsement for companies is it increases and helps to spread image of company

Disadvantage is it requires a lot of money to advertise because company gives money to endorsement

2) Brand loyalty is created by producing high quality products and highly demanded goods based on preferences of population.

3) good example of brand stretching is Colgate tooth brush.

4) Today social society developing considerably fast. And launching new products with the help of social networks is considered one of the cheapest ways.

5) There are many market segments in every market. One of them is divorced men or women

6) When companies start losing market shares, they should launch new products or services that are highly demanded in the market and should increase quality of service or product.