Bukhara state university assignment front cover
Development of the project strategy
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Hakimova Nigina The offer of a business event Scenario NEW
- Bu sahifa navigatsiya:
- 2. Determination of the main goals and objectives of the event-event
- 3. Determination of the general development strategy of the company and indicators of its activities
- 4. Choosing the type and format of the event
- See Figure 3. Figure 3. Most preferable day held for the event. 6. Promotion tools
- 8. Evaluation of the event
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1. Development of the project strategy.
For this part of the planit is important to analyze the current market situation.With the help of a questionnaire there was conducted a survey among the people about the necessity of holding this event. 100 people took the survey.Thanks to the survey, we got to know our target audience and learned about the financial situation of the participants, more respondents (78%) expressed their desire to attend our seminar. See Figure 2. Figure 2. The index of willingness of potential customers to attend the Seminar The following criteria were used in the survey.
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2. Determination of the main goals and objectives of the event-event The main goal of our seminar is to acquire new knowledge, Increased sales Motivating the audience to read, Attracting more readers to your store, Increasing store awareness index Increase in profits 3. Determination of the general development strategy of the company and indicators of its activities Improve hotel performance Diversify the types of services provided by hotel To the client there was offered mutually beneficial cooperation. The seminar that we would like to hold and earn money on (as a organizer) will also be beneficial for the Hotel. 4. Choosing the type and format of the event Based on the existing conditions, it was decided to hold a one-day seminar with the participation of the famous speaker Ibrahim Gulyamov. 5. Drawing up a scenario, program, schedule of the event Seminar Program 11:00 - 13:00 Seminar. Part 1. 13:00 - 14:00 A break. A delicious coffee break will be organized for the participants. (This is included in the ticket price.) 14:00 to 16:00 Seminar. Part 2. 16:00 to 17:00 Answers to questions. Photo session and getting signatures. The date of the seminar was chosen on Sunday, because the majority of respondents (38%) voted for this day. See Figure 3. Figure 3. Most preferable day held for the event. 6. Promotion tools Television, radio, social networks are involved. The survey showed that more than half of the respondents are on Facebook. ( See Figure 4.) Figure 4. Types of social media customers are on. That's why contextual advertising was developed on Facebook. (See Figure 5) Figure 5. Sample of the contextual advertising on Facebook. 7. Budgeting The budget of the event has been drawn up. All planned costs were included into the costs. The budgetary cost estimate and calculations can be found in the Appendix #1. 8. Evaluation of the event Every event should be evaluated. Usuallycompanies arrange evaluation in order to know whether this Event will be profitable (whether the investment stakeholders made is recouped). Did all stakeholders meet theirs interests? Have they achieved theirsgoals? At the present, there are many methods of evaluation of events. One of the most effective techniques is the “SMART” concept. (Doran, 1981)Based on this concept goals of the event are set according to SMART parameters in order to achieve stakeholders’ goals from organizing of any event. Besides that there can be usedthe ROI method to analyze the cost-effectiveness of the event. For ROI calculation it is require the budgetary cost estimate data which is shown in the Annex #1. W e used the formula (TechTarget Contributor, n.d.) given below. Figure 6. ROI formula. Total Revenue (79 250 000UZS) Total Expenses (35 250 000UZS) ROI indicates productivity of our (seminar organizer’s) investment at the amount of 124,8%. It can be seen from the table (see Annex #1, sheet “Result”) that our efforts are paid off completely and brought us (as an organizer) a profit at the amount of $ 1233. The goal of corporate event organizers is to provide a value, profit and benefits for all stakeholders. (“ROI for events: how to justify the financial value of the event. ROI Institute Methodology, USA”, 2017) In order to assess the degree of satisfaction of the participants and the quality of the organization of the event (how comfortable, satisfying, convenient it was) we have arranged a survey. The results were obtained during the questionnaire survey, which was conducted at the end of the event. Participants of the event were asked to fill out a questionnaire, thereby getting the opportunity to participate in the lottery game. 100% audience participation was ensured. The questionnaire included the following questions: 1) Your age. 2) Occupation. 3) How did you hear about the event? 4) What is the purpose of attending the seminar? 5) Did you like the event? The questionnaire was designed in such a way that it reflected effective information about target audience, target composition of participants. The following criteria were used in the survey.
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---------------------------------------------------------------------------------------------------- Q.6 Please indicate your level of agreement or disagreement with the following statements.
Comments: ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ After survey papers were collected there was performed a lottery game. All papers were put into lottery drum. And mosthappiest participants won valuable gifts. There were presented prizes, gifts and books with Ibrahim Gulyamov’s autograph to all participants. At the send of the seminar there was made a photo-session. Attendees could ask Ibrahim Gulyamovtheir questions. All in all, everyone was glad and happy! In conclusion, I can say that event evaluation is a crucial process. It doesn’t matter will it be a seminar or round table, or even any Grand Opening, the event should be evaluated. If we know both advantages and disadvantages of the event organization, it will help us to organize next events by taking into account all pros and cons, and we will achieve success in organizing of the events and generally in the event industry. List of references Colston, P. (2020). ICCA announces record number of association meetings in 2019. Retrieved from https://www.c-mw.net/icca-announces-record-number-of-association-meetings-in-2019/Doran, G. (1981). There's a S.M.A.R.T. way to write management's goals and objectives. Management Review No. 11 (Vol. 70) 1981. Retrieved from https://www.kpu.ca/sites/default/files/Learning%20Centres/Time_SetGoals_LA.pdf ROI for events: how to justify the financial value of the event. ROI Institute Methodology, USA. (2017) Retrieved January 26, 2020, from https://event-live.ru/articles/shpargalka/shpargalka-1_422.html ROI for events: how to justify the financial value of the event. ROI Institute Methodology, USA. (2017) Retrieved January 23, 2020, from https://event-live.ru/articles/shpargalka/shpargalka-1_422.html | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
