Business Communication

Authors
P
REFACE

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C
ONTENTS
Preface
v
CHAPTER-1
BUSINESS COMMUNICATION: AN INTRODUCTION 1-6
1.1
INTRODUCTION
1
1.2
ROLE OF COMMUNICATION IN BUSINESS
1
1.3
DEFINITIONS OF COMMUNICATION
2
1.4
PURPOSE OF COMMUNICATION
3
1.5
THE COMMUNICATION SITUATION
4
1.6
THE COMMUNICATION PROCESS/CYCLE
5
Exercise_6_CHAPTER-2'>Exercise
6
CHAPTER-2
COMMUNICATION AND ORGANIZATION STRUCTURE 7-22
2.1
FORMS OF COMMUNICATION
7
2.1.1 Formal Communication
7
2.1.2 Grapevine/Informal Communication
11
2.2
BARRIERS OF COMMUNICATION
14
2.3
PRINCIPLES OF EFFECTIVE COMMUNICATION
16
2.4
GATEWAYS TO EFFECTIVE COMMUNICATION
17
2.5
SEVEN Cs OF COMMUNICATION
18
2.5.1 Seven Cs of Written Communication
18
2.5.2 Seven Cs of Oral Communication
20
Exercise
21
CHAPTER-3
EMPLOYMENT COMMUNICATION 23-38
3.1
APPLICATION LETTER
23
3.2
RESUME
25

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Contents
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3.2.1 Contents of a CV/Resume
25
3.2.2 Some Tips for Preparing an Impressive CV
26
3.3
REFERENCES
30
3.4
DISCUSSIONS IN GROUPS
30
3.4.1 Considerations in Group Discussion
31
3.4.2 Discussion Skills
31
3.5
INTERVIEW
32
3.5.1 Types of Interview
33
3.5.2 Candidate’s Preparation
34
3.5.3 Interviewer Preparation
35
3.5.4 Interview Do’s and Don’ts
36