Business plan
Download 0.74 Mb. Pdf ko'rish
|
Business Plan Sample 4
|
97%
87% 86% 60% 30% 28% 0% 20% 40% 60% 80% 100% 120% YOUTUBE GOOGLE + XXX LTD 60 LinkedIn is one of the most popular and widely used B2B social networking platforms today. It provides professionals with an opportunity to connect with other professionals in their industry to learn and grow together. With features that allow sharing of content, engaging with audiences, and recruiting ta lent, it’s a handy platform for B2B companies. It can be sued in two ways: LinkedIn Campaign Tracking System It is free, the only necessary is a premium subscription at £47.99 monthly. In this campaign, it is to look for potential decision makers in companies that could demand the services of the company. Once, detected, send an invitation to connect on LinkedIn with an initial introductory message. If the professional accepts the invitation, then they should send a message explaining the services and asking for a call to further discuss the services. When done properly and constantly, it can generate leads and it is very affordable. Average it is something 45%-55% of rate of acceptance. LinkedIn Marketing Campaigns It is paid advertisement and the steps to be taken are the following: XXX LTD 61 Choose Ad Format Choose whether to create Sponsored Content, Text Ads, or both. Sponsored content appears natively in LinkedIn member feeds, whether they’re on desktop, laptop, or mobile device. Text Ads are simple but effective ads that display on the side, top, or bottom of the LinkedIn member’s feed. Create Ads For Sponsored Content, it would be possible to choose an update to the Company or Showcase Page to promote or create new Sponsored Content. For Text Ads, it is simple to specify a link that clicking the ad will open, then add an image, headline and brief description. Target the Ads One of the biggest advantages of advertising on LinkedIn is being able to target based on first-party, self-reported information. As the criteria is chosen, Campaign Manager will show the estimated target audience size in the right sidebar. Enable Audience Expansion to let LinkedIn’s algorithm find and target similar audiences to the one specified. XXX LTD 62 With more than 300 million monthly active users, Twitter is a place to “see what’s happening.” According to a CMI report, 87% of B2B marketers use Twitter for content marketing. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies. The biggest obstacle with Twitter, however, is getting noticed by the right set of individuals or companies. By using relevant hashtags, it is possible to combat this issue and increase the brand ’s awareness. The more frequently the company tweet, the greater are the chances of increasing the brand’s visibility and awareness. Sales Executive / Lead Generation / Sales Agents In this point is going to be analysed, direct sales option through three main resources, sales executives as employees of the company, lead generation’s services to get direct contact with potential decision makers and sales agents who will bring business with reduced overheads but high potential growth of revenues. |
