But where do you start?

Expand internationally

In this module...

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Hello!

Welcome to our video about the technical side of expanding your online business into other countries. We’ll show you how to think beyond your home turf and give you a checklist to help make sure your website, e-commerce system and payment process are friendly to international visitors. Imagine you own a vintage record shop in Brighton. Your reputation has spread, and you’re starting to get some inquiries from international collectors. There’s never been a better time to take your online sales global! Let’s look what you need to do to succeed. Step One: Language and Localisation.

We have an entire lesson on this with more details, but here’s the basics: If you’re growing into an area that primarily speaks another language you’ll need to translate your site. And it’s probably best to have it done by a native speaker - rather than an automated translation service.

Along the same lines is localization. Essentially, this refers to making sure things like your forms where customers submit information or inquiries is compatible with, let’s say, the ways other countries write addresses or phone numbers. OK, on to Step Two: Payments.

Different countries have different preferred payment methods, so you’ll need to investigate each to include them in your target markets. Online payment services like Paypal and Worldpay may be an easy solution, since they work worldwide. Remember that some customers may not have access to credit cards so will prefer to use those services, or even their debit cards.

Also, look into using an e-commerce system that adapts for different currencies and taxes, helping your customer pay without having to think about exchange rates or additional tax. When a customer doesn’t have to make these calculations themselves, he’s much more likely to buy. Finally, Step Three: Review.

Take some time to go over your entire site from the point of view of an international visitor. Look at the site objectively and run through the process a visitor from your target market would take to make a purchase or engage with you.

Is it a clear path? Are there familiar terms and formats? Currencies? Payment methods?

If everything’s ready, congratulations! But make sure you come back on a regular basis to check everything’s working as it should. Being able to advertise to customers from international markets is a potentially lucrative opportunity. Making your website friendly to visitors, wherever they’re from, will help remove any barriers to sales.

Hey. In this video, we’ll explain the process of international product deliveries, how to choose shipping partners, and the importance of post-sales customer service and support.

If you’ve ever made an online purchase, you’ve experienced product delivery—or order fulfillment—in action. From the customer perspective, you simply visit a website, select a product, give the merchant your payment and shipping information. Then wait for your order to arrive. Afterwards, if you have any issues, you contact the business for assistance.

As a business, you’ll follow a similar process as you expand into international markets—but now you’ve got borders to deal with, currencies to exchange, possible returns to handle, and more customers to support.

Imagine ordering a product from a business in another country, but you receive the wrong item. What happens if you’re unable to communicate with the business, or you’re unable to return it back across borders?

You’d be quite an unhappy customer.

As a business owner, you can avoid this scenario with the proper preparation. Let’s look at some things to consider for international deliveries. Let’s say you own a vintage record shop. The new reissue of The Beatles’ Revolver on vinyl has become so popular there’s a run on orders.

Let’s have a look at your inventory and supply chain process. You’ll want to monitor demand and ensure your products are adequately stocked so you can fulfill orders as they come in. And as your orders are received, they’ll need to be shipped in a timely manner according to the promised delivery dates.

Have you thought about your ability to ship, and the time and costs involved? Shipping across borders may involve extra costs that you’ll need to factor into your pricing model.

Now let’s think about shipping partners. Not all shipping companies have access to all markets, so you’ll want to partner with a reliable cross-border shipping company or agency.

Some cross-border shipping partners may have better access to certain markets, as well as the ability to collect and pay import or customs taxes on your behalf.

Your shipping company—or companies, if needed—can also advise you on packaging and labelling for shipping across borders.

Be sure to explore all your options. Reliable shipping partners can truly drive your success when orders are shipped accurately and received in a timely manner. Even when a customer has successfully received his order, your job isn’t finished. This post-sales period can be a crucial time for your business as you try to cultivate this one-time customer into a loyal, repeat buyer.

What happens if your customers in other markets need to return or exchange their purchase? How will your business handle exchanges? How will you process refunds? It’s really important to provide clear, up front instructions to your customers about the policies and processes involved in refunds or exchanges.

No matter where they’re located, customers expect prompt and friendly service. You can provide support online or via the telephone, but either way, you want your customers to be able to contact you directly.

As you put these processes in place, be mindful not only of language differences, but possible cultural differences as well, so that you provide the best possible customer service, during and after a sale. To sum up:

Before offering product delivery to international customers, think about your inventory and supply chain, cross-border shipping, and customer support—no matter what their location.

When you take the time to properly adapt your process, you’ll be setting up your business for international success.