Canelo / Arts Council England
Publishers, Prizes and Marketing
Download 0.65 Mb. Pdf ko'rish
|
Literature in the 21st Century report
|
2. Publishers, Prizes and Marketing
Even by the turbulent standards of publishing, the past decade has seen enormous changes to the structure of the industry, with clear knock-on effects for the support of literary writers. The question is, what do the changes mean? Are they good or bad? The most obvious change has been consolidation at the top of the market. From a diversified group of major- and middle-ranking publishers has emerged a clear Big Two: Penguin Random House (PRH) and the Hachette Group. Trailing them are HarperCollins, with publishers including Simon & Schuster, Pan Macmillan and Bloomsbury some way behind. PRH are a billion-dollar behemoth (global revenues of €3.7bn/£3.29bn and profits of €557m/£498m in 2015 10 250 imprints across the US and UK and an unrivalled backlist – such is the scale of their holdings that even if they were never to publish a new book they would remain an enormous company. Publisher consolidation has to be seen in the context of the sales picture presented above and the digital change below; it is a logical reaction to a shrinking market and the increasing power of online platforms. As with everything, it has positive and negative impacts for 10
https://www.publishersweekly.com/pw/by-topic/industry-news/financial-reporting/article/69731-penguin-random-house-re- ports-record-profits-in-2015.html |
