Our “High-Tech, Low Touch” World - We live in a society that has been called “high tech, low touch.” Most communications are done through electronics and machines.
- Face to face encounters are usually brief and their effectiveness depends on how well and accurately we get our message across.
- We simply CANNOT afford to wait for a second positive impression.
The hospitality industry is a “people business” and our encounters are brief. - The hospitality industry is a “people business” and our encounters are brief.
- In the eyes of the customer, your personal appearance and the service you provide represents the image the client has of the company.
- How you dress and present yourself can affect your effectiveness, your profitability and , therefore, your career and the company’s success.
The staff’s appearances and behavior that will encourage repeat business. The pubic buys “perceived value.” Attracting and keeping customers is a process that begins and ends with their employees. - Attracting and keeping customers is a process that begins and ends with their employees.
- We must also factor in the impact that these choices have on the wearer as well. Pride in your appearance contributes to your sense of self-worth.
- Studies on the subject link clothing consciousness to higher self-esteem and job satisfaction.
Accentuating your It is in your best interest to put effort into a “positive visual image.” - Accentuating your It is in your best interest to put effort into a “positive visual image.”
- We know we look appropriate and we know how to conduct our-selves in any business situation, we feel comfortable and empowered and can concentrate on the business at hand to achieve our goals.
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