Chapter intensification of a certain feature of a thing or phenomenon


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CONCLUSION
Intensification of a certain feature of a thing or phenomenon is a linguistic device that is used to exaggerate or amplify a particular aspect of something, often for rhetorical effect. There are different types of intensification that can be employed, such as euphemism and hyperbole, each with its own distinct characteristics and communicative purposes.
Euphemism is a type of intensification that involves using a mild or indirect expression to refer to something that is considered unpleasant, offensive, or taboo. Euphemisms are often used in formal contexts such as politics, diplomacy, and healthcare, where it is important to convey a sensitive message without causing offense or discomfort to the listener or reader. For example, instead of saying that someone has died, one might use the euphemism "passed away" to soften the impact of the words. Similarly, instead of referring to someone as "obese," one might use the less stigmatizing term "overweight."
While euphemisms are often associated with negative connotations, they can also be used for positive or neutral purposes. For example, in advertising, companies may use euphemisms to describe their products in a favorable and appealing way. Instead of saying that a food item is high in calories, they might use the euphemism "energy-dense" to emphasize the product's nutritional value.
Hyperbole, on the other hand, is a type of intensification that involves exaggerating a particular feature or aspect of something for rhetorical effect. Hyperbole is often used in literature, poetry, and everyday speech, where it can be used to create a vivid and memorable impression on the listener or reader. For example, the following statement uses hyperbole to emphasize the speaker's fears: "I was so scared that my heart was pounding out of my chest." Similarly, the statement "I've told you a million times" uses hyperbole to convey frustration and annoyance.
Hyperbole can also be used in a humorous or satirical way, where it is employed to create absurd or comical effects. For example, the statement "I'm so hungry I could eat a horse" is clearly an exaggeration, but it is also a playful and humorous way of expressing hunger.

Intensification of a certain feature of a thing or phenomenon through euphemism and hyperbole is an effective way of conveying different types of messages in language. While euphemisms are often used to soften the impact of sensitive or difficult topics, hyperbole can be used to create vivid and memorable impressions on the listener's mind. Both euphemisms and hyperbole have distinct communicative purposes, which can be employed by speakers and writers to achieve their desired effect on their audience.


The second sentences in these pairs can be made emphatic only by intonation; the first sentences are made emphatic by means of the syntactical patterns.
The problem of syntactical stylistic devices appears to be closely linked not only with what makes an utterance more emphatic but also with the more general problem of predication. As is known, the English affirmative sentence is regarded as neutral if it maintains the regular word order, subject — predicate — object (or other secondary members of the sentence, as they are called). Any other order of the parts of the sentence may also carry the necessary infor­mation, but the impact on the reader will be different. Even a slight change in the word order of a sentence or in the order of the sentences in a more complicated syntactical unit will inevitably cause a definite modification of the meaning of the whole. An almost imperceptible rhythmical design introduced into a prose sentence, or a sudden break in the sequence of the parts of the sentence, or any other change will add something to the volume of information contained in the original sentence. It follows that the very concept of inversion has appeared as a counterpart to the regular word order, the tatter being a relatively unemotional, unemphatic, neutral mode of expression.
Unlike the syntactical expressive means of the language, which are naturally used in discourse in a straight-forward natural manner, syntactical stylistic devices are perceived as elaborate designs aimed at having a definite impact on the reader. It will be borne in mind that any SD is meant to be understood as a device and is calculated to produce a desired stylistic effect.



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