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incentives from organizations involved in the exchange” (Lang et al.,
2020
). In the
digital economy, this definition may be limited to encompass organizations where
individuals may both produce content for other individuals
and consume content
produced by other individuals.
This is illustrated in
.
Fig.
17.9
. There are several business models available for the
ASP:
5
The ASP may buy copyrighted content from the prosumer and sell it back to
the prosumer.
5
The prosumer may give
content for free to the ASP, and the ASP may offer the
content to the prosumer either for free or for a certain fee.
5
The ASP may charge the prosumers for using the mediation service, either as
producer,
consumer, or both.
A prosumer may either only produce content, only consume content, or both. The
ASP considers the groups of consumers and producers as a single stakeholder.
YouTube is an example of a company connecting prosumers.
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