Classroom Companion: Business
· The Business Model Canvas 288 19
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Introduction to Digital Economics
19.2 · The Business Model Canvas
288 19 6. Identify the set of key activities that are required to create and support one or several value propositions. 7. Identify the key resources required for these activities and for other purposes. 8. Determine the costs associated with key activities and key resources and the overall cost structure of the organization. 9. Identify strategic relationships with one or several key partners to support or contribute to the value proposition, key activities, and key resources. The BMC is used to model high-level abstractions of an organization’s business operations. For two different organizations doing business in the same business domain, there might be small differences in the resulting BMC. However, even a small difference in the BMC of two organizations—for example, if one of them is using the core competencies in a smarter way—may render the business operations of the two organizations radically different. If the BMCs of the two organizations are identical, there is a motive for the organizations to reconsider the BMC to cre- ate significant differences in their business operations to distinguish it from that of the competitors. To gain a strategic advantage, it is often enough to focus on one specific build- ing block in the BMC. It is seldom necessary to redesign the business model com- pletely to differentiate itself from the competitors. This may be a critical issue if the value proposition offered by a company is a commodity. In that case, price may be the only parameter that distinguishes the competitors. Successful business models may change over time—what turned out to be a suc- cessful business model 5 years ago may not be a successful business model today. The reasons may be technological development, altered competition arena, new user demands, and different market behavior. Technological developments may render a business model obsolete. Download 5.51 Mb. Do'stlaringiz bilan baham: |
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