Contents introduction 2

2.2. Blending
This type of word building is blending part of two words to form one word (merging into one word), e.g.
Smoke + fog = smog
Breakfast + lunch = brunch
Smoke + haze = smaze
Hurry + bustle = hustle
Shine + glimmer = shimmer
Most blends are formed by one of the following methods:
The beginning of one word is added to the end of the other. For example, brunch is a blend of breakfast and lunch. One of the two may be a whole word if it is short. This is the most common method of blending. A monosyllabic word is divided into its onset and rime if necessary. A blend of this type typically has the same number of syllables as the second word.⁷
broccoli + cauliflower > broccoflower
breakfast + lunch > brunch
camera + recorder > camcorder
education + entertainment > edutainment
information + commercial > infomercial
motor + hotel) > motel
simultaneous + broadcast > simulcast
smoke + fog > smog
spoon + fork > spork
stagnation + inflation > stagflation
The beginnings of two words are combined. For example, cyborg is a blend of cybernetic and organism. Two words are blended around a common sequence of sounds. For example, the word Californication, from a song by the Red Hot Chili Peppers, is a blend of California and fornication. Multiple sounds from two component words are blended, while mostly preserving the sounds' order. Poet Lewis Carroll was well known for these kinds of blends. An example of this is the word slithy, a blend of lithe and slimy. This method is difficult to achieve and is considered a sign of Carroll's verbal wit. When two words are combined in their entirety, the result is considered a compound word rather than a blend. For example, bagpipe is a compound, not a blend, of bag and pipe. Many corporate brand names, trademarks, and initiatives, as well as names of corporations and organizations themselves, are blends. For example, Wiktionary, one of Wikipedia's sister projects, is a blend of wiki and dictionary. Also, Nabisco is a blend of the initial syllables of National Biscuit Company. Blends are also commonly used by the media and fans to describe celebrity supercouples. It originally started with “Bennifer”, which stood for Ben Affleck and Jennifer Lopez. Now, it has branched out to cover major couples such as Tom Cruise and Katie Holmes, known together as “TomKat”, Brad Pitt and Angelina Jolie, known together as “Brangelina”, and Vince Vaughn and Jennifer Aniston, known together as “Vaughniston”. Character couples on popular television series being known by similar monikers have become more common.⁸