28
Almost 70% of the travelers were staying in Finland for 1-5 days. Nearly 40% were
only staying for 1-2 days. Women had slightly longer visits than men. (Figure 6.)
Figure 6. Duration of visit, n=112
Most of the travelers in this study were in Finland for business purposes (55%) and
26% were on holiday. 19% were visiting friends or relatives. (Figure 7.)
Figure 7. Purpose of visit, n=112
1,59%
39,68%
28,57%
30,16%
0,00%
34,69%
30,61%
34,69%
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
35,00%
40,00%
45,00%
less than 24 hours
1-2 days
3-5 days
6+days
Duration of visit n=112
Male
(N=63)
Female
(N=49)
Business
55 %
Holidays
26 %
Visiting friends
or family
19 %
Cultural
0 %
Purpose of visit n=112
29
4.5 Majority is interested in food
Food interests most travelers and majority of the travelers (80%) indicated that they
have general interest towards food and 17% answered that they
had high interest to-
wards food. No one chose the option “Food does not interest me at all”. 24% of the
women had “High interest” towards food whereas only 11% of men had “High
inter-
est.” “General interest” had nearly 86% of men and 73% of the women.
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