Critical report on 5 types of advertisements Internet


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Critical report on 5 types of advertisements


Critical report on 5 types of advertisements

  1. Internet

This advertisement was about Mercedes-Benz. I saw this ad on YouTube. Advertisement lasts about 2 minutes. A little boy leaves the house at night while his parents are sound asleep. He takes a map and his teddy bear and goes out. The boy will take a bus and drive straight to the police office. He will approach to the policeman and inform that he is lost. The police officer smiles and says that it will be the last time. He drives the boy to his home in a Mercedes-Benz car. And in the end, you can guess that the boy just wanted to take a ride in Mercedes-Benz. In my opinion, it was a really persuasive and attracting ad inspiring a person to have a car of this brand.

  1. Magazine

I saw this advertisement on magazine «Lürzer's Archive» in 2014th reduction. This ad was about the shoes of Camper. Since 2014, the Shoe manufacturer Camper has been matching images of people and shoes in advertising campaigns. Lürzer's Archive noted images from the Fall-Winter 2015-16 collection ad. Camper representatives used images of various landscapes as backgrounds for their photos: desert, mountains, swamp, etc. For further promotion of this brand the magazine posted photos on instagram with the hashtag #CamperUniverse. This ad was very creative and colorful. And I think it was really effective as this ad has raised brand authority and popularity to some extent.

  1. Tv

Today while watching TV, I saw the ad of Samsung S10, the ad lasted about 3 minutes. The ad presented that Samsung S10 is one of the new models of phones with high quality. |Since it has already been created in an improved way form and can exceed even the Apple company in some criteria; it has an improved camera and a powerful, fast-charging battery. In my opinion, this ad is very effective and useful. Everything was clear them and order, all details were visually shown and explained in detail. I just had to contact and order, as everything was clear.


  1. Brochure

Two or three days ago, a brochure was handed out near my University; and I took it and read it right away. It was very handy and keyword-rich brochure, so it took 2-3 minutes to read.
The brochure was about an educational center, and described the biggest plus sides of the center. There were written, that the students can fully learn English in 8 months, and can be ready for IELTS exam in 4 months. Additionally free lessons provided to improve students` knowledge.
The brochure was very well designed and looked attractive. But it was not professionally done, as there were no any details, like how much the courses cost, what teachers teach and other details.

  1. Billboard

Today in the city mall, I saw a billboard advertisement. I spend about 2-3 minutes to read the ad.
This ad was about a fast-food restaurant, where all sorts of fast-food exist. This brochure contained the information about their menu with prices and locations of all branches. And the most useful thing here, there was information about quick ordering. Very convenient billboard with detailed information; and with really attractive design, so every passerby read it.
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