D i f f e r e n t k i n d s o f l e a d e r s h i p Princess Diana


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Issue 05

May 2015

d i f f e r e n t   k i n d s   o f   l e a d e r s h i p

Princess Diana

Investing in 

People

Loving 


Unconditionally

Idealist Healer

The Compassionate 

Leader


Are  you an  empath?

Keirsey       2  

Letter from 

Keirsey

Dear Friend,



I am very pleased to present you the May issue of the Keirsey Magazine! This 

month, we are featuring Diana Princess of Wales, she was born Diana Frances 

Spencer, and became adored as, “The People’s Princess.” To most of the world, 

she was known as, “the fairy tale princess,” or as “the most photographed 

woman of her generation.” Surprisingly, what many do not realize is that 

she was one of the most compassionate people to grace the planet.  Her 

temperament was that of an Idealist Healer (INFP), who spent much of her time 

in hospitals, orphanages, and centers for the diseased, disabled, and dying.  In 

one year, she carried out 397 official engagements to such places to visit with 

people who were desperately in need. She displayed extraordinary courage by 

touching people who were terminally ill. We hope that you too will be moved to 

action by the model of her compassionate life.

 

In this issue you will also learn about the kinds of investments you can make in 



people, and the impact it makes when you consider their temperaments. We 

also explore the subject of love and empathy, and engage in a discussion on 

how to love unconditionally. We are asking that you open up your hearts, and 

go deep with your soul.  We hope that you will catch a glimpse of the power 

of compassion, and think about how you can make a unique difference in 

someone’s life. We would love to engage in this discussion together with you. 

We invite you to send us your thoughts to magazine@keirsey.com. We hope 

you are touched as you experience this month’s issue of the Keirsey Magazine!

All the Best,

Lisa J. Choi

Creative Director

The Keirsey Group



SUBSCRIBE AT

OUR WEBSITE

www.keirsey.com/magazine

RECEIVE MONTHLY 

ISSUES OF THE KEIRSEY 

MAGAZINE  >>

Table of 

Contents


s

Keirsey       4  

Loving Unconditionally



 

 

5

Portrait of a Leader: Princess Diana    

        

The Compassionate Leader

  

Idealist Healer INFP



 

  

Leadership Lessons

   

17

Life Journey of Princess Diana 



23

Do You Have Empathy?

       

The Anatomy of an Empath 

 

29

Investing in People  

39

Q&A: How Does Politics Play a 

Role in Temperament?

  

49

What is Temperament? 

53

Credits 


 

 

57

“I don’t go by the rule book. 

I lead from the heart, 



not the head.”

Keirsey       6 

Loving Unconditionally

Loving unconditionally is about total 

acceptance of the other.  It means 

accepting the good, the bad, the lovely, 

and the ugly.  And let’s face it, that’s 

hard  to  do!    Whether  it’s  a  significant 

other, a parent, child, friend, colleague, 

or client, loving (or even liking) another 

human being can be a challenge after 

the initial honeymoon phase where 

everything feels amazing. We would say 

that loving another entails a close look 

at the person for who they are.  It means 

“celebrating” and “tolerating” the other.  

We would say that we are taught to 

celebrate the awesome aspects about an 

individual (usually called their strengths), 

and for those things which are seen 

as weaknesses, we often punish, try to 

change, or reject. We celebrate their 

strengths, and we ask them to change 

their weaknesses. 

In Keirsey’s point of view, we believe that 

a person’s strengths and weaknesses 

are  configured  together  as  a  part  of 

the same system.  That is, strengths 

and weaknesses are a part of the same 

tree. They are branches that stem from 

the same trunk, which share the same 

roots. Becoming irritated with a person’s 

weaknesses, and asking a person to get 

rid of their weaknesses is what is often 

mandated.  However, our research reveals 

that an individual is configured in such a 

way where asking them to change their 

weaknesses can be like putting poison 

on the weak branch or cutting off those 

branches, and nurturing and preserving 

only the strong branches. 

 

We would argue that this approach could 

actually be detrimental to the whole tree.  

We would say that if you want to help a 

person be all that they can be, that you 

have to embrace the whole tree, and that 

helping them grow into the full tree that 

they are meant to be entails that you 

celebrate strengths and tolerate their 

weaknesses.

And in doing so, you may find that those 

weaknesses become endearing because 

you understand that those weaknesses 

are tied to the same roots, which make 

that person awesome. In this article, we 

unpack what it is like to “love” people of 

different  temperaments.  Specifically,  we 

look at what you need to celebrate and 

what you need to tolerate if the whole 

tree (the relationship) is going to thrive.

“In Keirsey’s point of view, we believe that a person’s 

strengths and weaknesses are configured together 

as a part of the same system. That is, strengths and 

weaknesses are a part of the same tree. They are 

branches that stem from the same trunk, which 

share the same roots. “

5       Keirsey       

Dating & Romance

coura

ge

o

u

s

ch

ar

asm

atic

flexib

le

ov

erb

ea

ring

no

n-

comm

it

al

osten t

at

ious

Keirsey       8 

The 

Artisan

 Tree

At their roots, Artisans seek to be 

audacious



adaptable

, and display 

artistic 

action

. This means that they are daring, make adjustments on the fly, and carry 

things off with style. This leads to strengths that generally make Artisans 

courageous



flexible

, and 

charismatic

. These same roots can also lead to weaknesses which 

can make them 

overbearing



non-committal

, and 

ostentatious



They are celebrated for being courageous, flexible, and charismatic, but they are 

viewed negatively for being overbearing, non-committal, and ostentatious. And we 

might think that if we zone in on their weaknesses long and hard enough, that we 

could eliminate them; that if we reject those weaknesses, and get them to work on 

them, that we are helping to build up that person. Rather than focusing on their 

weaknesses, which can be deflating, and can ultimately impact the whole tree—

(all of the branches, and the trunk and the roots are effected, making the whole 

tree suffer); what we would suggest instead is that you maximally celebrate their 

strengths, giving momentum to their lives. 

We would say that if you want them to thrive, that you need to celebrate them 

for being courageous, flexible, and charismatic and you may have to tolerate the 

times when they are overbearing, non-committal, and ostentatious because it’s all 

part of the same tree. You have to love the whole person and not just their lovely 

parts.

7       Keirsey       

Dating & Romance

res

po

n

sib

le

ac

co

unta

ble

dutifu

l

cr

itic

al

ju

dg

me

ntal

st

rict

Keirsey       10 

The 

Guardian

 Tree

At their roots, Guardians seek to be 

reliable

, of 

service

, and 

respectable

. This 

means that they are highly dependable, carry their fair share, and do what is 

honorable. This leads to strengths that generally make Guardians 

responsible



accountable

, and 

dutiful

. These same roots can also lead to weaknesses, which 

can make them 

critical



judgmental

, and 

strict



They are celebrated for being responsible, accountable, and dutiful, but they are 

viewed negatively for being critical, judgmental, and strict. And we might think that 

if we zone in on their weaknesses long and hard enough, that we could eliminate 

them; that if we reject those weaknesses, and get them to work on them, that we 

are helping to build up that person. Rather than focusing on their weaknesses, 

which  can  be  deflating,  and  can  ultimately  impact  the  whole  tree—(all  of  the 

branches, and the trunk and the roots are effected, making the whole tree suffer); 

what we would suggest instead is that you maximally celebrate their strengths, 

giving momentum to their lives. 

We would say that if you want them to thrive, that you need to celebrate them 

for being responsible, accountable, and dutiful and you may have to tolerate the 

times when they are critical, judgmental, and strict because it’s all part of the same 

tree. You have to love the whole person and not just their lovely parts.

 

Dating & Romance

9       Keirsey       

lo

va

b

le

comp

as

sio

nate

warm

cli

ng

y

hi

gh

ly

 e

motio

n a

l

sens i

tiv

e

Keirsey       12 

The 

Idealist

 Tree

At their roots, Idealists seek to be 

authentic



benevolent

, and 

empathetic

. This 

means that they are genuine, kind, and understanding. This leads to strengths 

that generally make Idealists 

lovable



warm

, and 

compassionate

. Now these 

same roots can also lead to weaknesses, which can make them 

overly sensitive



clingy

, and 

highly emotional



They are celebrated for being lovable, warm, and compassionate, but they are 

viewed negatively for being overly sensitive, clingy, and highly emotional. And we 

might think that if we zone in on their weaknesses long and hard enough, that we 

could eliminate them; that if we reject those weaknesses, and get them to work on 

them, that we are helping to build up that person. Rather than focusing on their 

weaknesses, which can be deflating, and can ultimately impact the whole tree—

(all of the branches, and the trunk and the roots are effected, making the whole 

tree suffer); what we would suggest instead is that you maximally celebrate their 

strengths, giving momentum to their lives. 

We would say that if you want them to thrive, that you need to celebrate them for 

being lovable, warm, and compassionate and you may have to tolerate the times 

when they are overly sensitive, clingy, and highly emotional because it’s all part of 

the same tree. You have to love the whole person and not just their lovely parts.

11       Keirsey       

Dating & Romance

pe

rs

is

ta

nt

intellig

e

n

t

capa

ble

dr

ivin

g

ar

ro

gant

aloof

Keirsey       14 

The 

Rational

 Tree

At their roots, Rationals seek to be 

ingenious



autonomous

, and display

 

willpower

. This means that they are intellectual, self-defined, and resilient. This 

leads to strengths that generally make Rationals very 

intelligent



capable

, and 

persistent

. Now these same roots can also lead to weaknesses, which can make 

them 

arrogant



aloof

, and 

driving



They are celebrated for being intelligent, capable, and persistent, but they are 

viewed negatively for being arrogant, aloof, and driving. And we might think that 

if we zone in on their weaknesses long and hard enough, that we could eliminate 

them; that if we reject those weaknesses, and get them to work on them, that we 

are helping to build up that person. Rather than focusing on their weaknesses, 

which  can  be  deflating,  and  can  ultimately  impact  the  whole  tree—(all  of  the 

branches, and the trunk and the roots are effected, making the whole tree suffer); 

what we would suggest instead is that you maximally celebrate their strengths, 

giving momentum to their lives. 

We would say that if you want them to thrive, that you need to celebrate them for 

being intelligent, capable, and persistent and you may have to tolerate the times 

when they are arrogant, aloof, and driving because it’s all part of the same tree. 

You have to love the whole person and not just their lovely parts.

13       Keirsey       

Dating & Romance

Keirsey       16  

Perhaps we’re too embarrassed to change or too frightened 

of the consequences of showing that we actually care. 

But why not risk it anyway? 

Begin Today.

 Carry out a random act of seemingly senseless kindness, 

with no expectation or reward or punishment. 

Safe in the knowledge that one day, 

someone somewhere might do the same for you.

15       Keirsey       


“This is me, this is me!” exclaimed Princess Diana when she was read Dr. Keirsey’s por-

trait of the Idealist-Healer (INFP). In 1991, her masseur, Stephen Twigg, had given her 

a copy of, Please Understand Me to help her understand the spiritual journey she was 

undertaking. Diana was said to have been astonished and amazed by the portrait’s accu-

racy. Taking the Keirsey Temperament Sorter it confirmed what Diana had known by her 

intuition, that her gift was that of a Healer. Diana, and other Idealist-Healers are what we 

call the Compassionate Leader. Diana’s compassion fueled her to regularly visit with those 

who were in greatest need—the disenfranchised, marginalized, abandoned, sick, lonely, 

disabled, dying, hurting, forgotten, lost, abused, and neglected. This is where her heart 

resided. In speaking about her visits, she once said, “I make the trips at least three times a 

week, and spend up to four hours at a time with patients holding their hands and talking 

to them. Some of them will “This is me, this is me!” exclaimed Princess Diana when 

she was read Dr. Keirsey’s portrait of the Idealist-Healer (INFP). In 1991, her masseur, 

Stephen Twigg, had given her a copy of, Please Understand Me to help her understand 

the spiritual journey she was undertaking. Diana was said to have been astonished and 

amazed by the portrait’s accuracy. Taking the Keirsey Temperament Sorter it confirmed 

what Diana had known by her intuition, that her gift was that of a Healer. Diana, and 

other Idealist-Healers are what we call the Compassionate Leader. Diana’s compassion 

fueled her to regularly visit with those who were in greatest need—the disenfranchised, 

Keirsey       18  

1

 

 

Compassionate Leaders 

seek to understand the real 

needs of the disenfranchised.

 

She had the title, “Princess of Wales” 



but she did not consider her status 

as something to hold onto, but rather, 

she became a servant to humanity. 

She was bestowed with extravagant 

gifts, and was seen by the world as 

living the fairy tale life. Yet, in all that 

she had, she found far more fulfillment 

to be in the hospitals, orphanages, and 

the centers of disease and disabilities, 

where the disenfranchised had been 

abandoned. In commenting about her 

visits to hospitals, she said, “I want to 

walk into a room, be it a hospital for the 

dying or a hospital for the sick children, 

and feel that I am needed. I want to 

do, not just to be.” She believed that it 

was her calling in life, stating, “Nothing 

brings me more happiness than trying 

to help the most vulnerable people in 

society. It is a goal and an essential part 

of my life—a kind of destiny. Whoever 

is in distress can call on me. I will come 

running wherever they are.” She knew 

her path. She said, “I knew what my 

job was: it was to go out and meet the 

people and love them.”

“This is me, this is me!” exclaimed 

Princess Diana when she read Dr. 

Keirsey’s portrait of the Idealist Healer 

(INFP). In 1991, her masseur, Stephen 

Twigg, had given her a copy of, Please 

Understand Me, and the Princess was 

said to have been astonished and 

amazed by the portrait’s accuracy. 

Taking the Keirsey Temperament Sorter 

it confirmed what Diana had known by 

her intuition, that her gift was that of a 

Healer. Diana, and other Idealist Healers 

are what we call the Compassionate 

Leader. Her compassion fueled her to 

regularly visit with those who were in 

greatest need—the disenfranchised, 

sick, lonely, disabled, dying, hurting, 

abused, and neglected. This is where 

her heart resided. In speaking about 

her visits, she once said, “I make the 

trips at least three times a week, and 

spend up to four hours at a time 

with patients holding their hands and 

talking to them. Some of them will live 

and some will die, but they all need to 

be loved while they are here. I try to be 

there for them.” She is a fine example 

of a Compassionate Leader, and there 

is a lot we can learn from her.

By Edward Kim and David Keirsey

Portrait of a Leader

Princess Diana

The Compassionate Leader

Idealist Healer INFP

Portrait of a Leader


Keirsey       20  

2

  

Compassionate Leaders gain 

perspective on the natural order 

of the human condition.

 

Princess Diana saw beyond status, title, 



rank, and privilege. She saw beyond 

poverty, disease, death, and disability. 

She saw that the world was full of people 

with intrinsic value. She said, “The biggest 

disease this day and age is that of people 

feeling unloved.” As Princess, she saw her 

role as an opportunity to bring awareness 

to issues, which were closest to her heart. 

She wanted to reveal the true nature of 

the human condition to the world. She 

played the role of dignitary, while she 

gave herself to humanitarian work—and 

with sweetness she inspired others to pay 

attention. On a single day, she sat with 

royalty and riches and then engaged with 

the forgotten and marginalized. Popes, 

palaces, princes, and princesses, were her 

audience, but the misfortunate misfit was 

where she gave all of her love. She used her 

position and power to provide perspective 

on the human condition. Even as a mother, 

she has said, “I want my boys to have an 

understanding of people’s emotions, their 

insecurities, people’s distress, and their 

hopes and dreams.”

3

  

Compassionate Leaders 

express themselves through their 

unique gifts and abilities.

 

Diana began working with children as a 

nursery assistant at the Young England 

School. It was evident that she had an 

unusual ability with children. She had a 

history of shyness, but found quiet ways 

to express herself through music as an 

accomplished pianist and in dance as a 

ballerina. She also excelled in swimming 

and diving and enjoyed hobbies like tennis, 

skiing, and tap dancing. She displayed 

leadership ability by playing many roles as 

presidents of various organizations in her 

teenage years. Though few in words, she 

found connection with others through her 

various involvements in these interests 

and hobbies. Diana always saw herself as 

someone who forged her own way, “I like 

to be a free spirit. Some don’t like that, but 

that’s the way I am,” Diana said. Although 

she knew how to take on traditional roles, 

she carried her obligations lightly. She 

has said, “I don’t go by the rule book…  I 

lead from the heart, not the head.” She 

led authentically, never violating her core 

nature. This was her strength, and it is what 

made her so impactful.

Portrait of a Leader

19       Keirsey       


Keirsey       22  

4

  

Compassionate Leaders learn 

to codify their contemplations.

 

“I don’t just want to be a name on a 



letter head,” she said. “I’d like to be a 

queen of people’s hearts,” were famous 

words  of  hers.  Words  were  significant 

for Diana. She took her contemplations 

and made powerful statements, which 

carried weight. She knew the power of an 

encouraging word, the meaningfulness 

of heartfelt appeals. She knew how to 

respond  to other’s negative remarks and 

the  obligating  effect  of  words  as  well.  In 

their wedding vows, the commitment for a 

wife to “obey” was taken out at the couple’s 

request, inviting scrutiny at the time. When 

the Queen disapproved of her visitation 

with those infected with HIV and leprosy, 

remarking that the Princess ought to do 

“something more pleasant” with her charity 

work; Diana responded, “HIV does not make 

people dangerous to know. You can shake 

their hands and give them a hug. Heaven 

knows they need it.” Diana was generally a 

quiet soul, her contemplations were deep, 

and on occasion, they came out in words, 

and when they did, they mattered in the 

eyes of many.

5

 

 

Compassionate Leaders engage 

in authentic connection with their 

followers.

 

“It’s vital the monarchy keeps in touch with 



the people. It’s what I try and do.” For Diana, 

above all else, she desired to connect. No 

matter where she went, she was celebrated 

and loved because of how genuine she 

was. She was referred to as the “people’s 

princess,” and has said, “The kindness and 

affection from the public have carried me 

through some of the most difficult periods, 

and  always  your  love  and  affection  have 

eased the journey.” World leaders like 

Nelson Mandela, have said, “Caring for 

people who are dying and helping the 

bereaved was something for which Diana 

had passion and commitment.” She also 

formed strong personal connections with 

people like Mother Teresa and Pope John 

Paul II. Her unexpected death brought 

statements from many world dignitaries, 

and people left all kinds of warm messages 

and symbolic memorabilia outside the 

palace for several months. Her brother 

said of her, “She proved in the last year 

that she needed no royal title to continue 

to generate her particular brand of magic.”



21       Keirsey       

Portrait of a Leader

Keirsey       24  

Princess Diana



The Compassionate Leader

1961

Foundations for Healing



1. Born Diana Frances Spencer

2. Parent’s Divorce

3. West Heath School

4. Kindergarten Teacher at 

    the Young England School

5. Lady Diana Spencer

1981

1992

The Platform to Heal Others 



1. Fairy Tale Wedding

2. Prince William and Prince Harry

3. Charities, Hospitals, HIV and AIDS

4. World Tour and Humanitarianism

Persistence Through Pain



1. Depression and Bulimia Revealed

2. Seperation and Divorce

3. International Campaign to Ban Landmines

4. Sudden Death by Car Crash

5. Funeral at Westminster Abbey

“I felt compelled to perform - to do my engagements and not let people down. And 

they supported me, although they weren’t aware how much it carried me through.”

-Princess Diana

1961-1997

23       Keirsey       

Portrait of a Leader


I like to be a free spirit. 

Some don’t like that, 

but that’s the way I am. 

Albert Schweitzer

Aldous Huxley

George Orwell

Henry Dunant

Fyodor Dostoevsky

Somaly Mam

Karen Armstrong

Anne Lindbergh

Audrey Hepburn

Princess Diana

1875-1965

1894-1963

1903-1950

1828-1910

1821-1881

1961-1997

1929-1993

1906-2001

Keirsey       26  

1944-PRESENT

1970-PRESENT

Idealist Healer



Collection of Leaders

25       Keirsey       

Nothing brings me more happiness 

than trying to help the most 

vulnerable people in society. 

It is a goal and an essential part 

of my life – a kind of destiny. 

Whoever is in distress can call on me.



 I will come running wherever they are.

Keirsey       28  

27       Keirsey       

Empathy: 

 

(i) understanding and entering into another’s 

feelings; (ii) sharing the feelings of others (especially 

feelings of sorrow or anguish).

Empaths are soulful. They are sensitive. They make heartfelt connections. 

Often seen as eccentric, they can be marginalized, excluded, or forgotten. 

When they seek to change the world, their actions are soft and gentle. 

They quietly make a difference. What are Empaths like? Can you be one? 

This month we celebrate Empaths.

Do you have empathy?

The Anatomy of an Empath

Keirsey       30  

29       Keirsey       

Anatomy of an Empath

Anatomy of an Empath

Empaths understand their deepest 

wounds and pains

Empaths allow their healing to be a 

platform to heal others

Empaths  finds  their  compassion  when 

they understand the story of their lives. 

In the joys and sorrows, laughter and 

hardship, through triumphs and trials, 

victories and challenges, Empaths see all 

of  life’s  milestones  as  being  significant. 

For Empaths, what often impacts them 

the most are the wounds and pains they 

experienced  through  life’s  hurts.  When 

they relive a memory, the emotions felt 

in the present are often as intense 

as  when  they  first  experienced  it. 

This  identification  with  their 

past is what connects them 

to others who are either 

going  through  similar  difficulties  or 

have experienced such pain in their past. 

Working  through  pain  can  be  extremely 

difficult,  and  can  sometimes  even  feel 

unbearable. Empaths have taken a hard 

honest look at any resentment, feelings of 

unforgiveness, guilt, or shame in their life. 

This  exercise  is  much  like  bearing  one’s 

own soul against a mirror. Empaths 

make it their goal to understand the 

good that can come out of pain. They 

are always asking, “What purpose 

can my pain serve in doing 

good?”

Empaths have worked through the pains 

of their past, it serves as the foundation for 

how they impact a broken world. Empaths 

understand their own life journey, and can 

understand the journeys of their followers. 

The abilities found in an Empath are rare, 

for it is often developed in seclusion, and in 

quiet conversations, where they have found 

reconciliation within. From contemplation, 

they emerge as ministers of reconciliation 

because they have become reconciled 

within themselves, having processed 

their pain. Unprocessed pain can 

be dangerous. It has the power to 

hold a person in prison and 

the potential to imprison 

others. However, when an individual 

courageously confronts their deepest 

pains, and emerges from it victoriously, 

this experience can be the most powerful 

key to unlock prison doors. Being healed 

of their wounds allows Empaths to 

empathize with others in ways that no 

one else can. These individuals come to 

terms with themselves and accept their 

story in whole and not just in part—

making them feel integrated rather 

than broken.

Anatomy of an Empath

Keirsey       32  

31       Keirsey       

Anatomy of an Empath

Empaths engage others at deeper levels

Empaths bring about reconciliation 

between others

Empaths have a natural gift when it 

comes to connecting people together. 

They engage people in just the right way, 

using great sensitivity. They are masters of 

diplomacy, which enables them to serve 

as great mediators. Where there is tension 

and conflict, they gently step in to facilitate 

as a reconciler. Their empathetic nature 

causes people to put down their guards, 

so that a dialogue can begin. Where 

there is separation, these leaders can 

build bridges to bring harmony. 

Where there is brokenness and 

dysfunction, they are able 

to bring restoration and 

healing. Empaths use 

their intuition to step into another’s shoes 

as they listen patiently to the cries of each 

person’s heart. Their gift for connection 

serves them well, as they make efforts to 

unite. This ability stems from their desire to 

be reconciled within and with others. Their 

belief in reconciliation serves as a basis 

for how they bring about understanding 

between others.

Engaging others deeply requires 

vulnerability. Empaths share their story 

knowing that they are on display. When 

there is acceptance, tremendous validation 

follows, but with scrutiny, criticism, or 

mockery great rejection is felt. In seeking to 

make  a  difference,  Empaths  come  to  this 

crossroad, putting themselves on the line 

each time. It is only by making the first move 

to extend themselves, that it opens up the 

possibility for their engagement to be 

received. The ultimate goal of engaging 

another is for the engagement to be 

mutual. In putting their heart on 

the line, there is the hope that 

the other will reciprocate. 

The Empath remains sensitive to hear the 

words that are spoken and unspoken from 

the other. Their efforts are sometimes met 

with resistance, while at other times it is 

embraced. The Empath exercises discernment 

as they go for the heart. The temptation is 

to engage others at deeper levels than they 

want to be engaged. Engagement is not 

simply  a  matter  of  making  an  effort  to 

extend. It is a complex process that must 

be welcomed.

33       Keirsey       

Keirsey       34  

Anatomy of an Empath

Anatomy of an Empath

Empaths are willing to die 

for their beliefs

When blood, sweat, and tears are 

shed for a vision to be realized, it 

inspires others to follow. Any doubts 

about a leader’s commitment are put 

to death when it is known that they are 

committed to the absolute end. For some, 

the commitment to death may result in 

martyrdom, but for most it will require 

dying to oneself. Empaths recklessly 

abandon the comforts and pleasures of 

life. They take on great suffering and 

endure great scrutiny, criticism, and 

even slander. But, Empaths are 

steadfast, and they cling to their 

purpose, and they understand 

that it is only by death that 

there is a resurrection. Empaths are 

tender warriors displaying a gentleness 

that even the smallest children are 

drawn toward. Yet, when they go to the 

fullest extent, they are utterly fierce. They 

marry the vision, passionately intertwined 

all the way to the grave. While they are 

alive they do everything they can to make 

sure that the vision thrives. And beyond 

the grave, those who have taken the 

healing journey with them continue to 

carry out the vision.

Keirsey       36  

35       Keirsey       

Anatomy of an Empath

© 2015 Keirsey (www.keirsey.com). The articles, “Portrait of a Leader: Princess Diana, (Idealist Healer INFP),” and 

“Do You Have Empathy?” have been adapted from the Keirsey Leadership Study conducted by the Keirsey Group.

Anatomy of an Empath


Being a princess

 isn’t all 

it’s cracked up to be.

Being a princess

 isn’t all 

it’s cracked up to be.



Investing In People

In the April 2015 issue of the Keirsey Magazine, we looked at 

Warren Buffett’s

 path 

to wealth.  He established a pattern of investing and reinvesting his returns. And now 

in the latter years of his life, he is making his biggest reinvestment of all, but this time, 

it is a different kind of reinvestment.  He has entrusted most of his wealth to the Gates 

Foundation—(in 2006 he gifted 10 million shares of Berkshire Hathaway, which at the 

time was worth approximately $31 billion.) His reinvestment will make a difference in 

the world, and ultimately the beneficiaries will be people.  

Although it is doubtful that many of us will become the next Warren Buffett, we can still 

invest in others with the money that we earn over our lifetime, and we can start today. 

The question is, “What is the best investment you can make in someone?”  Depending 

on the temperament of those you are investing in, you may want to consider what 

kind of investment goes the furthest. When you invest wisely in someone, there are 

different responses and different returns based on their temperament.  In this article, we 

look at how you can use your money to invest in others.

“When you invest wisely in someone, there are 

different responses and different returns based 

on their temperament.”

Keirsey       40  

39       Keirsey       

Money & Relationships

Money & Relationships

Investing in Artisans

The best way you can invest your money with Artisans

 is to provide  

opportunities for learning and impact.  Artisans are always seeking to improve their 

skills, and they want to use those skills to make a huge dent.  So the investment to 

make is to find something that you want to bet on, get them equipped, and get out 

of the way so that they can do their thing.

The kind of return you get when you invest in an Artisan 

with learning and 

opportunities is an individual who develops quickly and puts into action what 

they’ve learned. Learning for the Artisan is very utilitarian. They don’t learn for the 

sake of acquiring knowledge. They learn because it is directly related to what is 

tied to the goal.  Your investment will lead to significant results for any objective 

you set.

For Artisans, the key investment formula to think about is: 

Learning      Opportunities  =  

Impact

To keep them motivated and charged up,

 give them audacious gifts, engage 

together in over-the-top experiences, and share great food and wine. They want to 

be constantly challenged with something big and bold, and they are stimulated by 

pleasure.

+

Investing in Idealists

For Idealists, the key investment formula to think about is: 

 

 

Authenticity      Mentoring  =  

Loyalty

The best way you can invest your money with Idealists

 is to use it to give 

symbolic gifts or facilitate mentoring experiences, which show that you know who 

they are. Idealists are always seeking to be authentic within and with others, and 

they want to be truly seen as unique. So the investment to make is to put in the 

time to find, make, or facilitate something meaningful, which reveals how special 

they are to you. Mentoring is about personal involvement, and this is what they 

hunger for.

To keep them motivated and charged up, 

give them your time, provide coaching, 

and recognize their uniqueness regularly. They want to be seen at deeper levels and 

recognized for their good intentions, and they keep going strong when you show them 

you care. 

The kind of return you get when investing in an Idealist

 with authenticity and 

mentoring is an individual who is utterly loyal—to do whatever, whenever. Idealists 

want to be their truest selves, and they want to reach their fullest potential and 

help others to do the same. When trust is established, they give their best, and do 

everything they can to not let you down. They do best when they are known, and give 

themselves to the team and to the mission. Your investment will lead to a relationship 

that grows for the long run. 

   +

Money & Relationships

Money & Relationships

Keirsey       42  

41       Keirsey       

Investing in Rationals

For Rationals, the key investment formula to think about is: 

  Complexity      Resources  =  

Solutions

The best way you can invest your money with Rationals 

is to provide resources 

to help them tackle complex problems. Rationals are always seeking to address the 

issues that others dare not address, and they do whatever it takes to figure out the 

solution. So the investment to make is to find something complex enough that keeps 

them engaged and to provide resources, which they can align to entail success.

To keep them motivated and charged up,

 link them up to the most brilliant minds 

in their space, provide learning experiences that they can’t access on their own, and 

take care of all their small stuff. They are constantly on the lookout for anything that 

is relevant to solving the issue at hand. They thrive on intellectual stimulation.

The kind of return you get on investing in a Rational 

with resources to address a 

complex problem are solutions which are extremely difficult to come by.  Rationals 

are natural problem solvers.  They will harness every resource they can to get to a 

solution. They don’t like to take on small challenges.  They like to tackle things that 

no one else can. They seek to be masters of their domain. And are ever looking to 

expand their territories of expertise. Your investment will lead to innovative solutions 

that most others would never be able to even imagine.

+

Investing in Guardians

For Guardians, the key investment formula to think about is: 

  Compensation      Praise  =  

Faithfulness

The best way you can invest your money with Guardians

 

is to provide great 

compensation and appreciation for precise execution. Guardians are always seeking 

to be reliable in carrying out their duties, and they want to be approved as being 

responsible.  So the investment to make is to pay them well, and praise them for getting 

it done. Financial compensation goes furthest with Guardians over any other types.

To keep them motivated and charged up,

 give them incremental raises, provide 

regular feedback, and recognize their achievements formally. They want to be validated 

and approved as being dependable, and they keep going strong when they are earning 

respectability. 

The kind of return you get when you invest in a Guardian

 with generous financial 

compensation and praise is an individual who is utterly faithful in delivering with 

accuracy. Due to their high need for closure, Guardians need to get things checked 

off as complete. Money is tangible for them and so is recognition. They perform at 

their best because they are being counted on, and they make sure that they are doing 

work that measures up to their pay grade. Your investment will lead to smoothly run 

processes.

+

Money & Relationships

Money & Relationships

Keirsey       44  

43       Keirsey       

“Transformation in the world happens 

when people are healed and start investing 

in other people.” 

– Michael W. Smith

Keirsey       46  

45       Keirsey       

Money & Relationships

Money & Relationships

I think the biggest disease the world suffers 

from in this day and age 

is the disease of 

people feeling unloved. 

I know that I can give love for a minute, 

for half an hour, for a day, for a month, 

but I can give. 

I am very happy to do that, 

I want to do that.

Keirsey       48  

47       Keirsey       


Q & A

GUARDIAN


How Does Politics   Play a Role in Temperament?

D

  emocrat or Republican? Since 

1852, these two parties have won every 

United States presidential election. 

 

What is the relationship between your 



temperament and your politics? Dr. 

Keirsey believed that temperament 

trumps politics. What does that mean? 

At Keirsey our research on human 

behavior indicates that depending 

on  your  temperament,  you  will  find 

more similarity between someone of a 

different political perspective if they are 

the same temperament, than you would 

with someone of the same political party 

if they are of a different temperament. 

In other words, if you are a Republican, 

and your temperament is an Artisan, 

you will have far more in common with 

an Artisan that is a Democrat, than you 

would with another person that is a 

Guardian who is also a Republican. 

Setting political positions aside, for 

example, 

Ronald Reagan

 (an Artisan; 

Republican) has far more similarity in 

personality with 



Bill Clinton

 (an Artisan; 

Democrat) then he would with 

George 

H. W. Bush

 (a Guardian; Republican). 

Even though Reagan and Bush are a part 

of the same political party, and Reagan 

and Clinton are from opposing political 

parties, Reagan and Clinton would be 

far more similar in terms of what drives 

them, how they communicate, how they 

approach problems and issues, the way 

they engage others, the way they think, 

the way they process information, their 

greatest strengths and weaknesses, 

and their overall perspective. It has 

everything to do with temperament 

rather than their politics.

ARTISAN


Bill Clinton

ARTISAN


Ronald Reagan

George H.W. Bush

S U B M I S S I O N S

Artists & Photographers

The vision of the Keirsey Magazine is to communicate transformative

ideas and concepts through visual language. We are seeking to address

an audience who are not only interested in learning by reading, but we

are a community of learners who communicate visually through art and

photography. We are calling all artists and photographers to submit their

work so that our community can learn through your creativity. We are

especially interested in the following types of art and photography:

(1) Visual images that represent life, connection, and people (2)

Portraits (3) Love & Relationships (4) Nature (5) Culture (6) Conceptual

Photography (7) Dance (Art of movement). Any selected submissions will

be featured in future Keirsey magazine issues. Send your submissions to

creative.expressions@keirsey.com.

Thank you for your submissions!

C A L L   F O R

Keirsey       52 

51            Keirsey       


39          Keirsey       

15 

     

Keirsey       

WHAT IS TEMPERAMENT?

Keirsey       54  

Temperament is a configuration of observable personality traits, 

such as habits of communication, patterns of action, and sets of 

characteristic attitudes, values, and talents. It also encompasses 

personal needs, the kinds of contributions that individuals make in 

the workplace, and the roles they play in society. Dr. David Keirsey 

has identified humankind’s four basic temperaments as the 

Artisan


the 


Guardian

, the 


Idealist

, and the 

Rational

.

53            Keirsey       



Artisans value potency, generosity, creativity, 

and adaptability. They have tactical talents in 

sales, marketing, operations, various forms of art, 

working with their hands, trouble-shooting, and crisis 

management. They seek stimulation, adventure, variety, 

and time/space to perfect their skills. Artisans express 

themselves excitedly while making deals, taking risks, playing 

games, and entertaining others. They need freedom to act on 

impulse, and flexibility in their work to make spontaneous decisions. 

Artisans can be counted on to “just do it,” improvising actions, seizing 

opportunities, and forging onward when others have given up.

Guardians value experience, security, authority, and respectability. They 

have logistical talents in establishing processes, executing methodically, 

managing goods and services, and upholding standards. They seek higher 

levels of responsibility and clear paths to advancement. Guardians 

express themselves earnestly while observing traditions, 

following rules, and taking part in societal activities. They 

need routines, stable structures, familiar processes, 

and clearly defined procedures to do their best work. 

Guardians can be counted on to “mind the store,” 

attending to the details of a project, diligently 

seeing it through to completion. 



ARTISAN

GUARDIAN

CONCRETE

Idealists value meaning, integrity, and human development. They have 

diplomatic talents in mentoring and guiding personal development, 

resolving conflicts, and improving communication. They seek relational 

harmony, good feelings, and self improvement. Idealists express 

themselves enthusiastically while championing causes and 

inspiring others to reach their full potential. They need 

meaningful work, relational connection, and a personal, 

imaginative work environment. Idealists can be counted 

on to “see the best in people,” nurturing warm, loving 

relationships and finding new possibilities.

Rationals value knowledge, competence, reason, 

and achievement. They have strategic talents in 

complex planning, structural design, reframing 

arguments, exploring theoretical concepts, and 

systems analysis. They seek efficiency, intellectual 

stimulation, and solutions to problems. Rationals 

express themselves calmly while critiquing and questioning 

the status quo, always insisting on a logical basis for action. 

They need worthwhile challenges, and autonomy to be able to solve 

complex problems. Rationals can be counted on to “think outside the box,” 

offering innovative ideas and strategies for accomplishing well-defined long 

term goals.

IDEALIST

RATIONAL

UTILITARIAN

CO

OPERATIVE

ABSTRACT


artist and

photo credits

 

CHOI, LISA 

Creative Director & Designer

LEE, STELLA 

Graphic Designer



BONILLA, FRANCIS 

Graphic Design Intern



Artisan Promoter ESTP

Rational Mastermind INTJ

Idealist Champion ENFP

HSIAO, RON CHENG

Illustrator

Actress Audrey Hepburn. 

Digital image. Wikipedia. 

N.p., 31 Dec. 1953. Web. 

23 Apr. 2015.


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