_ _•_______ l_ I _ \ ____ ___l_____I______• • _ _l____I____ ___ _ ■ • _ ____ • I _____
rx, sifat, qo'shimcha
xizmatlar va h.k.) nisbatan qiyoslash va natijalarni jadvalga taqdim etishdan iborat.
Below is an example for a furniture shop in France. As you can see from the table all the actors on the market are currently focused on the low medium range of the market leaving al the space free for a high end focused new player.
? J
Company
|
Competitor 1 (Small shop)
|
Competitor 2 (Small shop)
|
Competitor 3 (Chain)
|
My Company
|
Revenues
|
€ 750,000
|
N.A.
|
€ 1,500,000
|
€ 400,000 (year 1 target)
|
Nb. employees
|
10
|
5
|
20
|
5
|
Size
|
1 shop in Caen,
1 shop in Cabourg
|
1 shop in Caen
|
3 shops in Caen
|
1 shop in Caen
|
Price
|
Low
|
Average
|
Average
|
High
|
Quality
|
Low
|
Average
|
Average
|
Superior
|
Choice
|
Large
|
Low
|
Very large
|
Average
|
Delivery
|
No
|
€ 50
|
Free from € 100
|
Free
|
Marketing turlari
O'zgartiruvchi
Talab salbiy, uni yaratish kerak
Rag'batlantiruvchi
Talab yo‘q, uni paydo qilish kerak
Remarketing
Talab pasavmoqda, uni tiklash kerak
Rivojlantiruvchi
Talab mavjud, uni haqiqiy qilish kerak
Demarketing
Talab haddan tashqari kop, uni kamaytirish kerak
Sinhromarketing
Talab tebranib turibdi, uni barqarorlashtirish ker
Qo llab-quvvatlovchi
Talab imkoniyatlarga mos keladi, uni barqarorlashtirish kerak
Qarshi (aks) ta'sir ko'rsatuvchi marketing
Irrotsional talab shakllandi, uni nolgacha tushirish, ya'niyo‘q qilish kerak
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