Definition of marketing and process xaitova rayxon tl-60

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DEFINITION OF MARKETING AND PROCESS
XAITOVA RAYXON TL-60
Marketing
Globally, marketing tasks in an enterprise are already divided
Marketing process
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01
Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
MARKETING PRINCIPLES
Marketing follows five basic principles:
1. production and sale of goods must meet the needs of customers, the market situation and the capabilities of the enterprise;
2. full satisfaction of customers' needs and compliance with modern technical and artistic level;
3. availability of products in the market at the time of the most effective sale;
5. Unity of strategy and tactics for quick response to changing demand.
4. constant updating of manufactured or sold products;
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Objectives, concepts and goals of marketing Usually the content of marketing is determined by sales and its promotion, advertising. However, in reality, selling is one of the marketing functions, and often not the most important. If a firm has done a good job in marketing, such as identifying consumer needs, developing suitable products and pricing them, and establishing a distribution system and effective promotion, then such products are now sales related. does not face any problems. operates in a highly competitive market.
The main task of marketing is to determine the needs and requirements of each market, and to choose among them those companies that can provide a higher level of service than other competitors. This is to increase the company's overall profit by producing high-quality products and thus meeting the needs of consumers.
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Globally, marketing tasks in an enterprise are already divided into 2 areas: Production. Produce what sells, not what is produced. Marketing. Studying the market, consumers and methods of influencing them. Within these two directions, there is a rather large list of tasks that must be done to achieve these two directions.
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Participation in the creation of a strategic company, as well as in tactical actions;
Realization of the company's products and services;
Marketing communications;
After-sales service.
Development of the company's product range;
Analysis, assessment and forecasting of the state and development of markets;
Development of new services or products of the company;
Research, analysis and study of consumers and company products;
KEYS
Development of the company's price policy;
Objectives, concepts and goals of marketing Usually the content of marketing is determined by sales and its promotion, advertising. However, in reality, selling is one of the marketing functions, and often not the most important. If a firm has done a good job in marketing, such as identifying consumer needs, developing suitable products and pricing them, and establishing a distribution system and effective promotion, then such products are now sales related. does not face problems, works in a highly competitive market.
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03
Marketing process
The marketing process is the series of steps businesses follow to promote their products or services to potential customers. It involves identifying the target audience, creating a marketing strategy, implementing the plan, and capturing customer value. Essentially, it's the process of making people aware of what a business offers and convincing them to buy it.
The business must also decide which overarching concept will lead its marketing strategy. The five key concepts are as follows:
ADD TITLEThe production concept follows the idea that customers will always demand products that are available on the market. Therefore, companies have to focus on maximizing production and distribution.
The product concept is the idea that customers demand high-quality products that have useful features and numerous benefits. Therefore, companies should focus on product innovation and differentiation.
ADD TITLEThe selling concept argues that customers will not value or purchase a product unless a brand specifically targets large promotional campaigns at them.
The marketing concept follows that companies should create products that satisfy customers' wants and needs better than competitors rather than focusing on production or selling. Therefore, understanding customers is key.
The social marketing concept is the most recent one. This concept argues that organizations should satisfy both the short and long-term needs of customers and society in general. The focus here is on maintaining the welfare of the company and society. Therefore, the focus should be on sustainability.
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