Trainer’s Guide The Big 4—Trust, Integrity, Credibility and Ethics 31
The “Big Four”
Trust Integrity Credibility Firm reliance upon a
person’s character
or ability
Adherence to a
code of behavior
Worthy of
confidence, reliable
Ethics Morals, accepted
principles of right
and wrong
Show OH 31 (The Big Four).
Say: Is it any wonder that trust is a major workplace issue today? We are
living in a world forever changed by news events like the Enron, WorldCom
and Tyco scandals.
¾ Trust, integrity, credibility and ethics have always been important,
but they are in the spotlight now more than ever.
¾ This overhead shows how they are totally interrelated: Integrity,
credibility and ethics support trustworthiness and are vital to its
existence.
Workshop 1 for New County Directors
37
Rev/Dec., 2006
Trainer’s Guide Trust and Performance 32
Trust and Performance
High Trust
Low Trust
High Performance
High Morale
Low Performance
Low Morale
Show OH 32 (Trust and Performance).
¾ Trust, performance and morale are directly related.
¾ Really trusting staff may be a difficult transition for leaders with
power and control issues, but the rewards or consequences can be
great.
Workshop 1 for New County Directors
38
Rev/Dec., 2006
Trainer’s Guide You May Be Deceived… “You may be deceived if you trust too much, but you will live in torment if you do not trust enough.” Frank Crane
33
Standards of
Conduct and
Ethics in
Government
