Directorate of distance education master of business administration

Defining Objectives 
The first step in the systematic appraisal system is to define the 
objectives of the appraisal itself.  Appraisal is used for different purposes 
from motivating the appraisee in controlling their behaviour.  In each 

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case, the emphasis on different aspects of appraisal differs.  For example, 
reward providing appraisal, such as salary revision or promotion differs 
from appraisal for training and development. 
Defining Appraisal Norms
Appraisal is done in the context of certain norms or standards.  
These may be in the form of various traits of the appraisee or their 
expected work performance results.  Since one of the basic long-term 
objectives is to improve performance, appraisal is more performance 
oriented.  Hence performance norms are to be specified in the beginnings 
of the period for which appraisal is concerned.