Draft National Tourism Policy 2022 12 th


Cooperative Marketing and Promotion


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Draft National Tourism Policy 2022 Final July 12

16.6.6. Cooperative Marketing and Promotion 
Ministry of Tourism will engage and jointly work with the States for marketing and 
promotion of tourism particularly in overseas markets. The participation at major 
national and international travel marts will be coordinated for greater synergy.
16.6.7. Engagement with other State Departments
Tourism development requires support of a number of departments and authorities 
of the State Government. State Department of Tourism will have to engage and 
coordinate with other Departments and agencies to ensure their support:
Sno. Name of Department
Areas of Co-operation and Collaboration

Administrative Department 
in-charge of municipal 
administration
Cleanliness 
Public conveniences
Other civic services
Building controls

Administrative Department 
in-charge of urban 
development
Planned development and expansion of 
urban areas, housing and urban transport

Administrative Department 
in-charge of Civil Aviation
Direct connectivity to important source 
markets
Direct connectivity from other States 
Development of Heliports for remote 
areas

Administrative Department 
in-charge of Public Works
Major roads connecting the destination 
Last mile connectivity to the destination 
and various attractions


Page 87 of 96 

Administrative Department 
in-charge of police
Safety of tourists
Disasters and Emergency Operations

Administrative Department 
in-charge of Skill 
Development
Skill development in tourism and 
hospitality sector

Administrative Department 
in-charge of industrial 
promotion
Incentives and single window clearance

Administrative Department 
in-charge of Excise and 
Taxation 
Excise permits
Taxation

Administrative Department 
in-charge of culture and 
archaeology
Monuments
Fairs and Festivals
10 
Administrative Department 
in-charge of Forests and 
Environment
Eco-tourism 
Environment clearances
The above list is only indicative. 

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