Dunkin’ Donuts: Targeting the Average Joe

Sources:

Quotes and other information from Leslie Patton, “Dunkin’ Donuts Adds Jazz to Get Less Pit and More Stop,” Bloomberg Businessweek, June 7, 2013, www.bloomberg.com/news/2013-06-07/dunkin-donuts-adds-jazzto-get-less-pit-and-more-stop.html;

Leslie Patton, “Starbucks Turns to Happy Hour to Bring in More Traffic,” Bloomberg Businessweek, February 1, 2012, www.businessweek.com/news/2012-02-01/starbucks-turns-to-happy-hour-tobring-in-more-traffic-retail.html;

Janet Adamy, “Battle Brewing: Dunkin’ Donuts Tries to Go Upscale, But Not Too Far,” Wall Street Journal, April 8, 2006, p. A1; “Brand Keys Ranks Dunkin’ Donuts Number One in Coffee Customer Loyalty and Packaged Coffee Customer Loyalty,” February 19, 2013, http://news.dunkindonuts.com; and www.d unkindonuts .com, and www.dunkinbrands.com, accessed September 2014.