E-commerce feature: Describing the features of an e- commerce website. Linking ideas. Website features. Plan

Conclusion
The frequency data shows that only one design practices among those examined in this study met Nielsen’s criteria for de-facto standard (occurring in 80% or more sites). Most of this result findings same with Adkisson’s study in 2002, except for down to grandchild link. In this study, there was no down to grandchild link found in e-commerce web sites sample. The lack of consistency among sites in this study has implication for designers. There was lack of meaningful standards means that design decision can be difficult and time consuming. In sum, this research provides statistically significant differences design preferences across countries especially down to child links grouping style between China – USA and China – Germany. Therefore, this study fail to support Ess and Sudweeks (1998) assumption about homogenize web interface across national border. The research results imply various avenues for further research. Given the study was relatively small, there is merit in conducting larger scale studies that consider more web design features and functions in a larger sample, across a greater selection of country location. Therefore, the requirement of de-facto standard (occurring in 80% or more sites) can be found for e-commerce user interface and the requirement of chi-square method can be fulfill.

References
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