Effective Cross-cultural Communication for International Business


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EffectiveCross-culturalCommunicationforInternationalBusiness

Conclusion

In this paper, we have discussed the issues related to communication and how individuals can improve their cross-cultural communications. Intimacy among cultures emphasizes commonalities and closeness, while individuality emphasizes differences and separateness. Effective communication is a balancing act between the conflicting needs for intimacy and individuality. Certain words and behaviors can stereotype, intimidate and insult other individuals and cultures. Empathize and be sensitive to other’s feelings. There is no simple solution to this dilemma. Nevertheless, one should be conscious of the trade-offs and need to find a balance to thrive.
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