Emotional Advertising Appeals Appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke

 
Adventure Appeal
Jeep has long focused on adventure as a big part of their brand. Ads like this encourage people to join in as a part of the brand club to experience something new and exciting.
Travel companies, active brands and car companies often focus on a sense of adventure to highlight what their products or services can really bring to the table.
Another noteworthy example of appealing to our sense of adventure is this VR experiment by Sweden's state lottery, Lotto.
Through a unique and exhilarating 5-D experience, it allows participants to go beyond virtual reality and actually feel what it would be like to jump off a cliff or walk through the world's most beautiful beaches.
Set up in a hanger in Stockholm, the experiment uses fans, aromas, heat and artificial sensory experiences to create an adventure that is as close to real life as possible.
 
Empathy Appeal
Getting a message across may depend on your ability to get someone to identify with a problem they’ve never actually had to deal with.
Some brands and most public service advertisements depend on the ability to evoke the emotion of empathy and understanding in those they need to care about their cause, as is done in this ad by the Safe At Home Foundation.
Empathy helps people picture the problem in a personal way so that they can understand the consequences for someone else.
Potential Appeal
This type of advertising appeal communicates a sense of empowerment to turn dreams into a reality. In this Lego ad, the clear connection is that Lego helps children imagine, solve problems and work toward a better future.
This was part of a campaign that included fireman and rockstar images in ads that were placed at strategic schools, playgrounds and museums where parents frequently take children.
 
Starbucks is a prime example of brand appeal to the masses, along with luxury brands, like Dior or Jimmy Choo that appeal to higher end consumers. People will pay money to be part of a brand that they feel carries a certain kind of status, value or quality.
Usually these same items can be purchased for much lower prices if they're generic, but brand appeal allows companies to add additional cost simply due to packaging, labeling and other branded aspects that really have nothing to do with product quality or type.
Coffee lovers actually complain that Starbucks coffee tastes burned, but the company was still able to charge more by offering tons of drink choices, quality branding, and a relaxed environment (including free Wi-Fi)
Brand Appeal