Euphemism used in political articles in reuters. Com

Interpretation of Euphemism in News Media

As illustration mentioned in above that political euphemism is and how judge the political euphemism in a specific context. This section continuous discussion and this section also describe what appropriate devices, which are used in interpreting the political euphemism in greater detail. The term of interpretation refers to something that is different from more decoding a text. Interpretation involves the imposition of one’s own knowledge, experience, belief and expectation on what one reads (Kachru in Rusman, 2002: 27). Van Dijk (1984) states that discourse analysis of news is not limited to textual structures. The textual structures in news media express or signal various underlying meanings, opinions, and ideologies.

In order to show how these underlying meanings are related to the text, the analysis of cognitive, social, political and cultural context must be continued. The cognitive approach is premised on the fact that text do not have meanings, but are assigned meaning by language users, or, to be precise by mental process of language users. A few theoretical notions are necessary to explain what mental structures and processes are involved.
First, in textual understanding the meaning of the text itself strategically constructed and represented as a text representation. Second, language users, a hence
journalists and readers, have a unique personal interpretations of the news events referred by the text. Therefore, the interpretation and purpose of reader and journalist or news reporter will be different.
However, the interpretation of euphemism in news media is also build upon situational context and discourse type, which can be analyzed based on the following dimensions (1) “What’s going on?”, this term subdivided into activity, topic and purpose. In this case, what news event is going on ?” (2) “Who’s involved?” it deals with subject positions and associated with the speaker, addressee, and etcetera. (3) “In what relations?” it deals with in terms of what relationships of power, social distance, and so forth are setup and enacted in the situations. (4)”What’s the role of language?” language in this sense not only determines its genre but also its channel, whether spoken or written language is used (Fairclough, 1989: 47-48).

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