Euphemism used in political articles in reuters. Com

“ Clinton, Obama backers one down rhetoric ”

According to the preceding discussion, the word “Clinton, Obama” can be classified into association engineering. It shows the changing semantic or meaning of the words or phrase. Moreover, meaning can be classified into connotative meaning; “Clinton” is nickname of Hillary Clinton who is democrat party president nominee. “Obama” is a nickname of Barack Obama that is democrat party nominee too.

Based on the theory of euphemism, the word “tone down rhetoric” is included in idiom. Idiom is an expression functioning as a single unit whose meaning can not be worked out from its separate parts. In this term “tone down rhetoric” means smart in speech.
According to the style of euphemism, this headline uses formal style. In accordance with the word “tone down rhetoric” indicates to formal language, which is usually used in the constitution. Based on the headline above, the word “Clinton,
Obama backers tone down rhetoric” indicates idiom. In this case means Hillary Clinton and Barack Obama are going to be smart to deliver their speech.
In addition, the function of this headline is to inform. Here, means that the writer conveys the fact that both of them will be smart in delivering speech.
Data 9:

Washington, Monday March 17^th 2008

“Clinton struggles with loss of black support”

Based on the preceding discussion, the word “black support” uses type of euphemism namely metonymy. Metonymy refers to the naming only a part, such as the inventor of the owner since the naming is closely related. Black support refers to African Americans. The writer just mentions ‘black support’. In this case, from the context above we know that the word ‘black support’ means African Americans,

Style of this headline is consultative style. It indicates a level of language in a formal situation. Here, Hillary Clinton faces trouble because she losses of African Americans to support her.
The function of this headline is to reject or refuse. The writer conveys new information about rejection that democrat Hillary Clinton struggles with loss of African Americans.
Data: 10

Washington, Wednesday March 19^th 2008