Exercise: 2 While watching, decide which businesses in Exercise 1 Cate can help?

Exercise: 2

1. 
   While watching, decide which businesses in Exercise 1 Cate can help?
   

In my opinion, Cate can help more b plan so that her advice suitable for this plan. Plan B)The owners of a luxury hotel in Krakow would like to give their guests a better experience. They want to find a way of showing visitors why they should always choose their hotel. Cate’s advice is necessary and useful for them. She mentions how to achieve business plans similar to this. If they take into consideration her advice, their business may develop quickly.

2. 
   After watching, work with a partner. How does Cate help businesses?
   

Cate says that the basic process trend-spotting is to look in to the past and the trends area the looking at to see how it is above from a point in the past to now. If you have retail experience, you may achieve success in sale business. Trend is very important to businesses because you can ask intelligent question about what scans happen next and you can take action relatively quick. Trend is useful way to any plan before become to business. In addition, she mentions that Tokyo develops day by day. All of businesses have changed since XX century in Tokyo.

Exercise: 3Decide if these statements are true or false.

1. 
   The history of a trend is important to Cate’s work. (true)
   
2. 
   Cate gives presentations and reports to her clients. (true)
   
3. 
   Trend tours help her clients understand a trend from a customer’s point of view. (false)
   
4. 
   Sustainability affects the food business more than other types of business. (true)
   
5. 
   Understanding trends gives companies an advantage over the others. (false)
   
6. 
   Global trends usually appear in different countries at different times. (true)