A playbook for Generating Business Ideas

4. Operating System(s) for Mobile
Everyone knows mobile usage is skyrocketing. As desktop usage skyrocketed, a
plethora of products made it more usable. I don’t see any reason why the same
products needed to use a computer and the web wouldn’t be needed to use the
mobile devices and the mobile web.
Operating systems have been hugely profitable on the web. There is competition
for both web and mobile operating systems right now, but that’s okay, and
they’re still not that great in my opinion.
A mobile first web browser is one of the first that comes to mind. An OS/web
browser that reduces the need for apps could be valuable. I don’t have to
download and store all the web apps I use; it would be nice if that was also true
for mobile apps. For example, I open my web browser and can navigate to
Twitter, Gmail, the news, etc., all at once. In addition, web apps are more
ubiquitous – I can quickly navigate between them. For example, I can browse
something on Twitter web and then bookmark it to my web browser, but using
the Twitter app, I have to open the mobile app, open the link on my mobile
browser, and then bookmark it.
It would be nice if it was as easy to use mobile apps as it is to use web apps.
Smaller products like password storage could also be valuable. It would be
interesting to do some customer development to determine if there are others
who also have needs that I do.