transform these four steps into a practical
framework that we can use
to design good habits and eliminate bad ones.
I refer to this framework as the
Four Laws of Behavior Change, and
it provides a simple set of rules for creating
good habits and breaking
bad ones. You can think of each law as a lever that influences human
behavior. When the levers are in the right positions,
creating good
habits is effortless. When they are in the wrong positions, it is nearly
impossible.
How to Create a Good Habit
The 1st law (Cue): Make it obvious.
The 2nd law (Craving): Make it attractive.
The 3rd law (Response): Make it easy.
The 4th law (Reward): Make it satisfying.
We can invert these laws to learn how to break a bad habit.
How to Break a Bad Habit
Inversion of the 1st law (Cue): Make it invisible.
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