Business Communication

Consequences for the writing process: This multimedia-based model implies that writing is
more than a sequence of events. Writing is the occasion for many skills and attitudes to come
together for a specific purpose. Multimedia allows for loops and branching in any of the four stages
described here. We recommend that writing should be regarded as an interactive and iterative
series of processes that come together not just for the production of written text, but also for real
multimedia presentation of intellectual excitement in an increasingly rich environment.
Exercise–6
1.
Explain the purpose of written communication.
2.
Discuss the principles of effective writing.
3.
Write brief note on merits and demerits of written communication.
4.
How do you make your written communication more effective?
5.
Discuss the different techniques of writing in brief.
6.
What precautions will you take in the process of adaptation and selection of words?
7.
How do you define masculine words? Explain with the help of example.

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8.
“Choose words with right strength and vigour to make written communication more
effective.” Explain.
9.
Write brief note on Thesaurus.
10.
How do you write effective sentences? What are the characteristics of effective sentences?
11.
How do you make your paragraphs more attractive and effective? Explain characteristics of
good paragraphs.
12.
Write notes on:
(i) The you-view points
(ii) Conversational style
(iii) Overall tone of courtesy
(iv) Showing sincerity.
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